Association Leadership - July/August 2016 - (Page 30)

WOR K SM A RT E R Sell Yourself in 60 Seconds N othing's worse than awkward elevator silence, especially when you're riding the elevator with the CEO, or you're attending a networking event. You stand there contemplating, "Should I say something?" or "How do I introduce myself?" Cue the elevator pitch-a 60-second speech highlighting who you are, what you do, and why you're the best at it. It's a tool graduating college students use in job interviews or at a career fair, but regardless of your career stage, an elevator pitch is a handy tool to keep in your back pocket and whip out to show off your best career-self (and break that awkward elevator silence). by caroline Dumas Here are four reasons you need an elevator pitch, whether you're on the hunt for a new job or content with your current job. 1. AWkWARD SMALL TALk GETS OLD-fAST. We've all been to a company event where you huddle around your group of work friends to prevent having to make dreaded small talk. Somehow, you get separated from your group while refreshing your drink. That's when it happens. You find yourself next to someone for whom you'd like to work, or the CEO popping in for a company-wide event, and you're lost for conversation pieces. With an elevator pitch, you'll never fear awkward small talk again. Once you finish your pitch, your introduction is likely to facilitate the rest of the conversation. You've evaded small talk, and you've impressed the CEO. It's a win-win. 2. YOU NEvER kNOW WHO YOU MIGHT NEED TO IMPRESS. An elevator pitch isn't strictly for work-related events. Impressing a peer with your expertise is a possibility. You may be at dinner with your spouse's co-workers, or you're attending a high school reunion and want to impress the people you went to high school with how far you've come. You can switch up your elevator pitch depending on the circumstance. Instead of telling someone why they should hire you, tell them why you're the best at what you do at your current job. Know your audience and tailor your speech accordingly. 30 July/August 2016/Association LEADERSHIP 3. YOU MIGHT NOT ALWAYS HAvE A JOB. Let's hope you don't find yourself in this situation, but just in case, you should be equipped with an elevator pitch, especially if you haven't been to an interview for a while. The elevator pitch is the perfect tool to help get you back in the game, and walk out of an interview feeling confident. An elevator speech helps introduce you to a recruiter, showcases your best talents and skills, and opens the door for further questions along lines you've opened. You may find yourself at a networking event with an opportunity to speak with an individual representing a company you'd like to work for, or you're leveraging connections with friends to see who can help you get your foot in the door with a company. Understanding your worth, and conveying your worth in a concise manner to convey in these circumstances may just be the window of opportunity you needed. 4. SOMETIMES, YOU NEED TO SELL YOURSELf, TO YOURSELf. We all go through slumps where we're just not feeling up to our highest potential, and sometimes we need a reminder. If you can sell yourself to a hiring professional, you can sell yourself to yourself. If you're down in dumps, remind yourself of all the great achievements you've accomplished throughout your career and why you truly are the best at what you do. ● Caroline Dumas wrote this article for

Table of Contents for the Digital Edition of Association Leadership - July/August 2016

60-Second Solutions
Quick Takes
Introducing the 2016-2017 TSAE Board Chairman
Meet TSAE’s Newest Board Members
6 Signs That It’s Time for an Organizational Check-Up
Project Management 101 – Where to Begin?!
Inaugural TSA Open a Big Hit!
Meetings Thought Leadership
Destination Planner: Lubbock
New Members
Index to Advertisers
Work Smarter

Association Leadership - July/August 2016