Association Leadership - September/October 2015 - (Page 13)

quiCk TAkES ❯❯ BY tHe NUMBERS Survey Shows Associations Most Afraid of Losing New Members Think it's tough getting up-and-coming members of your industry to join your organization? How about convincing them to stay? About two thirds of early respondents to a recent Association Adviser reader poll indicated that they're most concerned about losing their newest members - those who have belonged to their organization for three years or less. It's probably no surprise that the 700-plus readers who responded to Association Adviser's annual association communication benchmarking survey said longstanding members seemed more than three times as likely as new members to be "highly engaged" with their member communication vehicles. What's the best way to get the next-generation member engaged with your association? A senior manager at a national health care society told us that while it's important to engage the younger generation through new technology mediums, "it is just as important to teach your older members how to utilize those technologies so that both can get the benefit." A marketing executive from a small, regional association told us that personal communication is still important to her younger members. "While online resources are important," she said, "The information gathered from phone calls or speaking one-on-one at events can go a long way toward creating a relationship in which the individual will think to call upon/stay connected with the association in the future." ❯❯ SCREEN ShOTS Name: Tableau Address: tableau.com Type: Web-based software Info: Tableau produces a family of interactive data visualization products focused on business intelligence. Use the software to connect to almost any database, drag and drop to create visualizations, and share with a click. Name: Dollar Photo Club Address: dollarphotoclub.com Type: Website Info: Dollar Photo Club is a dedicated image bank exclusively for creative professionals. Curated by FOTOLIA, Dollar Photo Club provides unique access to over 25 million images with no daily limits, no hidden charges and no credit expiration. Name: LastPass Address: lastpass.com Type: App Info: LastPass saves your password and prompts you to save new sites as you browse - so you'll never lose another password. After saving a website's username and password, LastPass will autofill the login when you return to that site. You can also see all your accounts and passwords in one easy-to-use "vault," where you can edit, delete and organize your stored data. Read the digital version at www.associationleadershipmagazine.com 13 http://www.tableau.com http://www.lastpass.com http://www.dollarphotoclub.com http://www.associationleadershipmagazine.com/

Table of Contents for the Digital Edition of Association Leadership - September/October 2015

Message From the Magazine Chairman
Homepage
60-Second Solutions
Quick Takes
From the Public and Private Sectors to Association Management: Meet the New Tsae Chairman, Bill Keese, Cae
TSAE’s Newest Board Members
Is Your Website Safe?
Advancing Association Meeting Through Place-Based Education
Red Flags at the Board Table
Don’t: Tips for Reviewing Your Association’s Products and Services.
Destination Planner
New Members
Index to Advertisers
Work Smarter

Association Leadership - September/October 2015

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