Association Leadership - September/October 2015 - (Page 30)
Check It Twice
by Kelly Donovan clark
witter Lists are an
of Twitter that
many people either
don't know about
or forget to use. A
list is a collection of accounts you
create that can be organized any
way you wish. Lists can be public
or private, and you can subscribe
to public lists that others create.
You don't have to follow an
account to put it on a list. In fact,
you do not have to be registered
on Twitter to see lists. If you
don't have a Twitter account,
or if you are logged out, you
can still see who's on a list at
Twitter.com. As long as the
individual accounts are public,
you also can see who they follow,
who follows them, and what these
accounts are saying.
WhY USE TWITTEr LISTS?
Lists allow you to organize the
people and organizations with
whom you interact on Twitter.
You can view custom Twitter
feeds made up of only your list
members, which can help you
focus on what people are saying
about certain topics. Lists also
help ensure that you don't miss
something important that might
otherwise become lost in your
main, all-inclusive Twitter feed.
Once you set up a list of accounts
SOME TWITTEr LIST IDEAS
* Member types: Create lists of current members, new members or
* Staff lists: Staff members and board members can appear more
accessible by making it easy for others to follow everyone in one place.
* Event-related lists: Connect people who are organizing, attending
or exhibiting at an upcoming event you plan to attend.
* Industry-related lists: If your association spans more than
one industry or contains specific sub-industries, create a list for
* Competition: Monitor the competition quickly by grouping
competitive organizations - or people who represent those
organizations - into one list.
* Topic-related lists: People or organizations that mainly tweet about
a certain topic. Topic-related lists can read like tip sheets.
* Publication lists: If your association produces more than one
publication with dedicated Twitter accounts, make a list that includes
only those publications so it is easy for readers to stay updated.
* Politician lists: Assist advocacy efforts by compiling a List of
politicians (and lobbyists) who work on issues in which your
members are interested.
30 September/October 2015/Association LEADERSHIP
you want to watch, you can
simply navigate to your list and
see at a glance the latest tweets
from active list members.
You can subscribe to lists that
other people have created as well.
If you manage your association's
Twitter account, creating lists
based on member groups, events,
professional development topics
or industry happenings can
be a valuable, free service you
provide for your members and
hOW TO CrEATE A
1. Log on to Twitter and navigate
to your profile.
2. Click on "Lists" at the top of
your profile. Even if you don't
have any lists, you will see
3. Click on the "Create new list"
button on the right side of your
screen. If you haven't created
lists yet, Twitter will prompt
you to create your first one.
4. Name your list and add an
optional description. Set it to
be public (viewable by anyone)
or private. No one can view or
subscribe to a private list.
5. Add accounts to your list.
You can do this in one of two
ways: By searching for people
to add using Twitter's list
search function or, by adding
someone from their profile. ●
Kelly Donovan Clark is the manager
for online marketing at Naylor
Table of Contents for the Digital Edition of Association Leadership - September/October 2015
Message From the Magazine Chairman
From the Public and Private Sectors to Association Management: Meet the New Tsae Chairman, Bill Keese, Cae
TSAE’s Newest Board Members
Is Your Website Safe?
Advancing Association Meeting Through Place-Based Education
Red Flags at the Board Table
Don’t: Tips for Reviewing Your Association’s Products and Services.
Index to Advertisers
Association Leadership - September/October 2015