Association Leadership - September/October 2015 - (Page 30)

WORk SMARTER Make Your (Twitter) List, Check It Twice by Kelly Donovan clark T witter Lists are an organizing feature of Twitter that many people either don't know about or forget to use. A list is a collection of accounts you create that can be organized any way you wish. Lists can be public or private, and you can subscribe to public lists that others create. You don't have to follow an account to put it on a list. In fact, you do not have to be registered on Twitter to see lists. If you don't have a Twitter account, or if you are logged out, you can still see who's on a list at As long as the individual accounts are public, you also can see who they follow, who follows them, and what these accounts are saying. WhY USE TWITTEr LISTS? Lists allow you to organize the people and organizations with whom you interact on Twitter. You can view custom Twitter feeds made up of only your list members, which can help you focus on what people are saying about certain topics. Lists also help ensure that you don't miss something important that might otherwise become lost in your main, all-inclusive Twitter feed. Once you set up a list of accounts SOME TWITTEr LIST IDEAS * Member types: Create lists of current members, new members or sponsor members. * Staff lists: Staff members and board members can appear more accessible by making it easy for others to follow everyone in one place. * Event-related lists: Connect people who are organizing, attending or exhibiting at an upcoming event you plan to attend. * Industry-related lists: If your association spans more than one industry or contains specific sub-industries, create a list for each industry. * Competition: Monitor the competition quickly by grouping competitive organizations - or people who represent those organizations - into one list. * Topic-related lists: People or organizations that mainly tweet about a certain topic. Topic-related lists can read like tip sheets. * Publication lists: If your association produces more than one publication with dedicated Twitter accounts, make a list that includes only those publications so it is easy for readers to stay updated. * Politician lists: Assist advocacy efforts by compiling a List of politicians (and lobbyists) who work on issues in which your members are interested. 30 September/October 2015/Association LEADERSHIP you want to watch, you can simply navigate to your list and see at a glance the latest tweets from active list members. You can subscribe to lists that other people have created as well. If you manage your association's Twitter account, creating lists based on member groups, events, professional development topics or industry happenings can be a valuable, free service you provide for your members and other stakeholders. hOW TO CrEATE A TWITTEr LIST: 1. Log on to Twitter and navigate to your profile. 2. Click on "Lists" at the top of your profile. Even if you don't have any lists, you will see this option. 3. Click on the "Create new list" button on the right side of your screen. If you haven't created lists yet, Twitter will prompt you to create your first one. 4. Name your list and add an optional description. Set it to be public (viewable by anyone) or private. No one can view or subscribe to a private list. 5. Add accounts to your list. You can do this in one of two ways: By searching for people to add using Twitter's list search function or, by adding someone from their profile. ● Kelly Donovan Clark is the manager for online marketing at Naylor Association Solutions.

Table of Contents for the Digital Edition of Association Leadership - September/October 2015

Message From the Magazine Chairman
60-Second Solutions
Quick Takes
From the Public and Private Sectors to Association Management: Meet the New Tsae Chairman, Bill Keese, Cae
TSAE’s Newest Board Members
Is Your Website Safe?
Advancing Association Meeting Through Place-Based Education
Red Flags at the Board Table
Don’t: Tips for Reviewing Your Association’s Products and Services.
Destination Planner
New Members
Index to Advertisers
Work Smarter

Association Leadership - September/October 2015