Western Banker - May/June 2016 - (Page cover1)

WesternBanker MAy/june 2016 A PublicAtion of Western indePendent bAnkers Branding Your Bank The Power of Word of Mouth + Brand IdentIty: It's More than Just GeoGraphy BrandInG your Bank throuGh CoMMunIty InvolveMent IMprove your Brand reCoGnItIon throuGh suCCessful Cross sellInG sell for the lonG terM

Table of Contents for the Digital Edition of Western Banker - May/June 2016

A Message from the President & CEO
The Power of Word of Mouth
Brand Identity: It’s More than Just Geography
Branding Your Bank through Community Involvement
Improve your Brand Recognition and Customer Service Satisfaction through Successful Cross Selling
Sell for the Long Term
10 Ways to Motivate Your Sales Team that Don’t Cost a Cent
Merger Integration – An Opportunity to Create a New Brand
Mobile Wallets – Businesses Come First
WIB Annual Conference
Community Bank and Banker of the Year Honored
Professional Development
Welcome New Members
Index of Advertisers

Western Banker - May/June 2016

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