Western Banker - November/December 2016 - 10

The WIB App Store By Bill Sarris, CEO and Vicki Lawrence, COO, Co-Founders of Linqto, Inc. U ntil recently, most financial institutions hoped to have a one-size-fits-all mobile app, just like on the desktop or the web. That's the option that lowers development costs, simplifies tech support and just makes digital banking easier to manage. But reaction to these monolithic apps has shown us that bundling too many features into one user interface really gums up the overall experience. One-tap, onesolution apps are gaining traction and form a much better mobile experience. * Large banks have already been unbundling their apps into separate Fintech-specific apps. US Bank leads with 43 iOS apps; BNY Mellon has 17; PNC has 14; Chase has 10. Commoditization of Banking A year ago, PwC Strategy&'s global team of practical strategists predicted in their article "2015 Retail Banking Trends" the acceleration of the commoditization/differentiation trend of retail banking products, which would force banks to focus more on convenience, simplicity and innovation if they wanted to keep up with the highly competitive, low-growth, lowmargin market. "In 2015, we foresee the acceleration of a trend that's been under way since the end of the financial crisis: the increased commoditization of retail banking products." They were correct in their prediction, as we've witnessed a great shift of the major financial brands that have been unbundling their apps for specific targeting of customer segments. Bundling too many features into one user interface really gums up the overall experience. One-tap, one-solution apps are gaining traction and form a much better mobile experience. Large banks have already been unbundling their apps into separate fintech-specific apps. 10 www.wib.org Western Banker http://www.wib.org

Table of Contents for the Digital Edition of Western Banker - November/December 2016

A Message from the President & CEO
Back to the Future to Manage Portfolio Performance
The WIB App Store
Managing Your Bank’s Reputation by Taking an “Inside-Out” Approach to Communicating News
Interest Rate Risk and ALM: Most Institutions Are Doing it Wrong
Everything Old is New Again — Updating FCRA Compliance in a CFPB World
Professional Development
Secrets to Employee Engagement for Bank Managers
March of the Millennials: Cultivating Relationships Within the Digital Generation
Welcome New Members
Index of Advertisers
Western Banker - November/December 2016 - cover1
Western Banker - November/December 2016 - cover2
Western Banker - November/December 2016 - 3
Western Banker - November/December 2016 - 4
Western Banker - November/December 2016 - A Message from the President & CEO
Western Banker - November/December 2016 - Back to the Future to Manage Portfolio Performance
Western Banker - November/December 2016 - 7
Western Banker - November/December 2016 - 8
Western Banker - November/December 2016 - 9
Western Banker - November/December 2016 - The WIB App Store
Western Banker - November/December 2016 - 11
Western Banker - November/December 2016 - 12
Western Banker - November/December 2016 - Managing Your Bank’s Reputation by Taking an “Inside-Out” Approach to Communicating News
Western Banker - November/December 2016 - 14
Western Banker - November/December 2016 - Interest Rate Risk and ALM: Most Institutions Are Doing it Wrong
Western Banker - November/December 2016 - 16
Western Banker - November/December 2016 - 17
Western Banker - November/December 2016 - Everything Old is New Again — Updating FCRA Compliance in a CFPB World
Western Banker - November/December 2016 - 19
Western Banker - November/December 2016 - 20
Western Banker - November/December 2016 - Professional Development
Western Banker - November/December 2016 - Secrets to Employee Engagement for Bank Managers
Western Banker - November/December 2016 - 23
Western Banker - November/December 2016 - March of the Millennials: Cultivating Relationships Within the Digital Generation
Western Banker - November/December 2016 - 25
Western Banker - November/December 2016 - Index of Advertisers
Western Banker - November/December 2016 - cover3
Western Banker - November/December 2016 - cover4
http://www.nxtbook.com/naylor/WIBS/WIBS0117
http://www.nxtbook.com/naylor/WIBS/WIBS0616
http://www.nxtbook.com/naylor/WIBS/WIBS0516
http://www.nxtbook.com/naylor/WIBS/WIBA0016
http://www.nxtbook.com/naylor/WIBS/WIBS0316
http://www.nxtbook.com/naylor/WIBS/WIBS0216
http://www.nxtbook.com/naylor/WIBS/WIBS0116
http://www.nxtbook.com/naylor/WIBS/WIBS0615
http://www.nxtbook.com/naylor/WIBS/WIBS0515
http://www.nxtbook.com/naylor/WIBS/WIBS0415
http://www.nxtbook.com/naylor/WIBS/WIBS0315
http://www.nxtbook.com/naylor/WIBS/WIBS0215
http://www.nxtbook.com/naylor/WIBS/WIBS0115
http://www.nxtbook.com/naylor/WIBS/WIBS0614
http://www.nxtbook.com/naylor/WIBS/WIBS0514
http://www.nxtbook.com/naylor/WIBS/WIBS0414
http://www.nxtbook.com/naylor/WIBS/WIBS0314
http://www.nxtbook.com/naylor/WIBS/WIBS0214
http://www.nxtbook.com/naylor/WIBS/WIBS0114
http://www.nxtbook.com/naylor/WIBS/WIBS0613
http://www.nxtbook.com/naylor/WIBS/WIBS0513
http://www.nxtbook.com/naylor/WIBS/WIBS0413
http://www.nxtbook.com/naylor/WIBS/WIBS0313
http://www.nxtbook.com/nxtbooks/naylor/WIBS0213
http://www.nxtbook.com/nxtbooks/naylor/WIBS0113
http://www.nxtbook.com/nxtbooks/naylor/WIBS0612
http://www.nxtbook.com/nxtbooks/naylor/WIBS0512
http://www.nxtbook.com/nxtbooks/naylor/WIBS0412
http://www.nxtbook.com/nxtbooks/naylor/WIBS0312
http://www.nxtbook.com/nxtbooks/naylor/WIBS0212
http://www.nxtbook.com/nxtbooks/naylor/WIBS0112
http://www.nxtbook.com/nxtbooks/naylor/WIBS0611
http://www.nxtbook.com/nxtbooks/naylor/WIBS0511
http://www.nxtbook.com/nxtbooks/naylor/WIBS0411
http://www.nxtbook.com/nxtbooks/naylor/WIBS0311
http://www.nxtbook.com/nxtbooks/naylor/WIBS0211
http://www.nxtbook.com/nxtbooks/naylor/WIBS0111
http://www.nxtbook.com/nxtbooks/naylor/WIBS2011MediaKit
http://www.nxtbook.com/nxtbooks/naylor/WIBS0610
http://www.nxtbook.com/nxtbooks/naylor/WIBS0510
http://www.nxtbook.com/nxtbooks/naylor/WIBS0410
http://www.nxtbook.com/nxtbooks/naylor/WIBS0310
http://www.nxtbook.com/nxtbooks/naylor/WIBS0210
http://www.nxtbook.com/nxtbooks/naylor/WIBS0110
http://www.nxtbook.com/nxtbooks/naylor/WIBS0609
http://www.nxtbook.com/nxtbooks/naylor/WIBS0509
http://www.nxtbook.com/nxtbooks/naylor/WIBS0409
http://www.nxtbook.com/nxtbooks/naylor/WIBS0309
http://www.nxtbook.com/nxtbooks/naylor/WIBS0209
http://www.nxtbook.com/nxtbooks/naylor/WIBS0109
http://www.nxtbook.com/nxtbooks/naylor/WIBS0608
http://www.nxtbook.com/nxtbooks/naylor/WIBS0508
http://www.nxtbook.com/nxtbooks/naylor/WIBS0408
http://www.nxtbook.com/nxtbooks/naylor/WIBS0308
http://www.nxtbook.com/nxtbooks/naylor/WIBS0208
http://www.nxtbook.com/nxtbooks/naylor/WIBS0108
http://www.nxtbookMEDIA.com