BW Confidential - Issue #1 - April 2010 - (Page 3)

Comment 4 avenue de la Marne 92600 Asnières sur Seine France Tel: +33 (0)1 74 63 49 60 Fax: +33 (0)1 53 01 09 79 Publisher Nicolas Grob Editorial Director Oonagh Phillips Deputy Editor Alissa Demorest Travel Retail Editor Kevin Rozario Contributors Tina Clark, Louise Dury, Claire Duffy, Naomi Marcoulet, Sandra Oliver Art Direction APSC Design Marketing Director Nicolas Leclerc Subscriptions 1 year: €399/US$559 Price per issue: €125/US$175 BW Confidential is published by Noon Media 513 746 297 RCS Paris Printed in France by Imprimerie de Champagne Copyright © 2010. All rights reserved. Reproduction in whole or in part without permission is strictly prohibited. Cover image credit: istock At your service elcome to BW Confidential’s print magazine. This will be the first of four magazines that we will publish this year, and is in addition to our electronic publication, which launched last September and is sent to industry executives every two weeks. The magazine will complement our electronic publication by offering indepth regional reports, trend studies, category analysis, a focus on wellness and spas and incisive retail and travel-retail coverage. In this launch issue, we dissect the performance of Europe’s big-five markets, analyze the trends in color cosmetics and the outlook for the category in 2010. We also look into how the recession has impacted the wellness industry and ask LVMH-owned retailer Sephora about the company’s views on discounting, private label and how distribution will develop. The magazine content will be delivered in the same no-nonsense and questioning tone that is found in our fortnightly publication, and of course will provide an international perspective, which is now vital to our industry. When it comes to international business, we will be where the action is—the BW Confidential magazine will be distributed at more than 15 trade shows and events around the world. We would like to thank you all for your support so far in helping us in our mission of producing the quality trade publication that the industry deserves, and we look forward to continuing to work with you well into the future. W BW Confidential est édité par Noon Media SARL 4 avenue de la Marne 92600 Asnières sur Seine Directeur de la publication : Oonagh Phillips Imprimeur : Imprimerie de Champagne ZI Les Franchises 52200 Langres ISSN 2104-3302 Abonnement annuel (4 n°) : 399 € / 559 US$ Prix de vente au numéro : 125 € / 175 US$ Dépôt légal à parution BW Confidential magazine n°1 avril 2010 n° CPPAP en cours Oonagh Phillips Editor in Chief April 2010 - N°1 - BW Confidential 3

Table of Contents for the Digital Edition of BW Confidential - Issue #1 - April 2010

Update - Brand and retail recap
Take note - Market facts, figures and trends
Launches - The latest fragrance, skincare and make-up launches
Best of BW - Market highlights
Interview - Sephora international & development md Olivier Schaeffer
Insight: make-up - Category overview
 - Industry viewpoint
 - Trends
Wellness report - Overview
 - Industry roundtable
 - Spa case studies
Travel retail - Europe: little chance of a rebound
Market watch: Western Europe - Regional analysis
 - Germany
 - France
 - UK
 - Spain
 - Italy
Radar - Six up-and-coming beauty brands
Packaging special -  Industry analysis
 - Innovation
Last word - UBS analyst Nik Modi's outlook for 2010

BW Confidential - Issue #1 - April 2010