BW Confidential - Issue #1 - April 2010 - (Page 50)

Radar Beauty brands Up & comers A profile of six innovative niche brands Name: 7 Herbs by Erborian Headquarters: Paris, France Launch date: 2010 Price: €20 Concept & positioning: 7 Herbs was created by the founders of Koreaninspired skincare line Erborian. The four-sku hypoallergenic line is positioned as a simplified, but complete skincare regimen for consumers with sensitive skin. The brand launched in March 2010 exclusively at Sephora stores in France. In the long-term, the company will target the pharmacy and parapharmacy channels. Why it’s interesting: 7 Herbs stands out on store shelves with its green and turquoise color codes—packaging is a cross between traditional Asian medicine and pharmacy products. The brand is geared towards a young, trendy consumer, with age-prevention rather than anti-wrinkle claims. The four-sku regimen includes a cleanser/exfoliator, moisturizer for all skin types, tinted cream concealer and a balm for small cuts and bruises. The straightforward offer is a welcome alternative to elaborate lines that can engender consumer confusion. Name: Nvey Eco Headquarters: Australia Launch date: 2005 Price: $24-$61 Concept & positioning: Australian-born green sister brand to Nvey Le Maquillage, Nvey Eco is a color cosmetics line geared to the “sexy green consumer”. The 15-sku organic-certified range features longlasting formulas in understated packaging for eyes, lips and face. The company says that the products contain no preservatives or petroleum and are free of nanotechnology-based ingredients. The company makes a clear distinction between the numerous make-up brands that claim to be natural or mineral and their brand, which is certified 90% organic. Why it’s interesting: Nvey Eco offers green credentials and a makeup artist positioning—a rarity in the world of organic cosmetics. Eye, lip and cheek products come in a wide color palette. Strictly controlled ingredients and recycling initiatives, such as ‘bring back six used product packaging, get one free’ are testimony to the brand’s commitment to green. 50 April 2010 - N°1 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #1 - April 2010

Cover
Comment
Content
Update - Brand and retail recap
Take note - Market facts, figures and trends
Launches - The latest fragrance, skincare and make-up launches
Best of BW - Market highlights
Interview - Sephora international & development md Olivier Schaeffer
Insight: make-up - Category overview
- Industry viewpoint
- Trends
Wellness report - Overview
- Industry roundtable
- Spa case studies
Travel retail - Europe: little chance of a rebound
Market watch: Western Europe - Regional analysis
- Germany
- France
- UK
- Spain
- Italy
Radar - Six up-and-coming beauty brands
Packaging special - Industry analysis
- Innovation
Last word - UBS analyst Nik Modi's outlook for 2010

BW Confidential - Issue #1 - April 2010