BW Confidential - Issue #2 - May/June 2010 - (Page 12)

Launches UK-based spa and skincare brand Elemis has unveiled its first fragrance. The company underlines that the fragrance is not just a simple spritz, but a full-strength eau de parfum. Called simply Elemis, it includes top notes of sweet grasses, a heart of vetiver with a marine accord and a base of patchouli and oak moss. The scent comes in a simple rectangular glass bottle. It will be sold at Elemis spas and salons, as well as the brand’s counters at Debenhams, John Lewis, House of Fraser and Harvey Nichols. Launch: April Price: 28ml EdP - £35 ($53) Clarins will launch its fourth eau de soins this spring. Called Eau des Jardins, it contains 10 essential oils including grapefruit, orange, lemon and mint, as well as beech and blackcurrant buds. It comes in the same round bottle as the brand’s other eaux, but features a different color—a red-orange tint. The eaux de soins were created in 1987 with the idea of combining fragrance with essential oils and plant extracts containing skincare properties. Launch: May Price: 100ml - €46.80 Disappointed by new scents on the market, former Balenciaga executive Jean-François Cabos has joined forces with perfumer Jacques Chabert to launch a new fragrance house, Atelier Flou. “All the new fragrances lacked any vision, creativity, emotion and subtlety,” says Cabos. The brand debuts with six fragrances—three for women and three for men. They include two fresh chypres: Black Purple and Eau d’Aviateur, two florals Paradis Paradis and Sloane Rose, a semi-oriental, Shasmin and a fougère called Katan. The brand will launch exclusively at the Roja Dove Haute Parfumerie in Harrods London, UK before rolling out to select outlets internationally. Launch: April Prices: Women’s 100ml EdP - £95 ($143); men’s 100ml EdT - £75 ($113) French skincare brand Laboratoires Filorga is entering fragrance with an anti-aging scent. The Eau Anti-Age is based on the theory of aromacosmetics, meaning that fragrance ingredients have a physiological impact on the skin. The scent contains no alcohol and uses Actiscents, a system developed by fragrance house Robertet, which is said to fight free radicals, and have a firming and hydrating effect. “We couldn’t have gone into today’s fragrance market with a classic scent—we needed an innovative approach that will create a buzz. Fragrance will be a major axis of development for us,” notes Filorga ceo Didier Tabary. The scent will roll out to the brand’s distribution (pharmacies and perfumeries) in June. Launch: June Price: 100ml- €49 12 May-June 2010 - N°2 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #2 - May/June 2010

- Brand and retail news recap
Take note
- Market facts, figures and trends
The latest fragrance, skincare and make-up launches
Best of BW
- Market highlights
- Clarins Fragrance Group president Joël Palix
Insight : skincare
- Category overview
- Industry viewpoint
- Trends
- Training in spas
- Spa case studies
Market watch : Asia
- Regional analysis
- Japan
- China
- South Korea
Focus : Fragrance creation
- Fragrance regulations
- Perfumer roundtable
- Six up-and-coming beauty brands
Travel retail
- Asia regional roundup
- Interview with Korea duty-free
Last word
- Morning Star equity analyst Erin Swanson on beauty’s threats and opportunities

BW Confidential - Issue #2 - May/June 2010