BW Confidential - Issue #2 - May/June 2010 - (Page 31)

Spa case studies Wellness Wellness havens A spotlight on four standout spas Talise Spa at Madinat Jumeirah Location: Dubai, UAE Spa size: 6,800m2 (73,194ft2) Prices: AED195-2,195 ($54-$598) Features: The Talise Spa inaugurated its Integrated Medical Center in February with the aim of providing a holistic approach to the spa experience. Here, guests can consult traditional and alternative medical specialists ranging from naturopathic practioners to psychologists. Spa-goers are offered a complimentary wellness body scan (to measure organ function, hormone levels and oxygenation levels), and an ultraviolet skin damage assessment. Treatments: The spa menu includes massage, organic seaweed and peat baths and facials. It also offers medical consultations (integrative, naturopathic and psychology) and services including live blood analysis, iridology, genetic profiling, hydrotherapy and acupuncture. Why it’s good: This is a one-stop wellness experience, which industry analysts see as the future for spas. Guests are taken in hand by a “spa ambassador” and certified professionals from traditional and alternative medical backgrounds take a mind and body approach to each guest. What could be improved: The spa could be more integrated into the hotel experience. Female therapists can only work on women and male therapists on men; some guests would like a mix. Culti Day Spa Location: Milan, Italy Spa size: 1,200m2 (12,916ft2) Prices: €50-€1,900 Features: Culti has just opened its revamped spa, which has doubled in size. The offer caters to men and women and the spa is now on two levels, with spaces reserved for each sex. Culti’s beauty services include a four-workstation Tailor Nails area providing custom-designed nails and the Hair Spa gives styling services, skin treatment and make-up application. The Culti man area features a barber shop. The Posarium is where mud and clay treatments are dispensed, and the Water and Fire Room offers mineral bath immersions. The MareSecco is the spa’s version of the sauna, where guests can choose their level of humidity. Treatments: Hand and foot treatments, facials, massage, barber, hair spa. Why it’s good: Culti gives equal weight to beauty services and spa treatments. What could be improved: Treatments are expensive, with few priced at under €100. May-June 2010 - N°2 - BW Confidential 31

Table of Contents for the Digital Edition of BW Confidential - Issue #2 - May/June 2010

- Brand and retail news recap
Take note
- Market facts, figures and trends
The latest fragrance, skincare and make-up launches
Best of BW
- Market highlights
- Clarins Fragrance Group president Joël Palix
Insight : skincare
- Category overview
- Industry viewpoint
- Trends
- Training in spas
- Spa case studies
Market watch : Asia
- Regional analysis
- Japan
- China
- South Korea
Focus : Fragrance creation
- Fragrance regulations
- Perfumer roundtable
- Six up-and-coming beauty brands
Travel retail
- Asia regional roundup
- Interview with Korea duty-free
Last word
- Morning Star equity analyst Erin Swanson on beauty’s threats and opportunities

BW Confidential - Issue #2 - May/June 2010