BW Confidential - Issue #4 - October/December 2010 - (Page 17)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Market segments Make-up use among 18-65 year olds in the US is down five percentage points in 2010 compared with 2008, and a growing number of women are wearing only one make-up product per day, according to NPD. But while overall usage is down, there is increased interest in make-up with skincare benefits. Almost 86% of make-up users have used a make-up product that contains a skincare benefit in the past year. Moisturizing (54%) and SPF protection (51%) are the most cited skincare benefits that the make-up products contained. Around six in 10 make-up users are using make-up with skincare benefits in addition to skincare with the same properties, while two in five use these products instead of skincare. Marketers of professional skincare need to diversify and innovate in their offers due to declines in the frequency of visits to spas and dermatologists offices and a consumer shift to lower-priced brands, according to a study by Kline & Co. The study stated that with consumers visiting spas and dermatologists less, new products that complete or replace cosmetic procedures will become more important, especially in the area of anti-aging. Products such as Babor’s Skinovage Nanocell Age Protective Cream serum and Skinceuticals’ Retexturing Activator are cited as seeing success comparable to in-office treatments. Kline also notes that a major change in the US professional skincare market is growth in the directsales channel, which was up by 10% last year. In this channel, marketers made a major push in social media through podcasts, Youtube clips and member-only clubs. The professional skincare market in the US is expected to grow by a CAGR of 5.6% through 2014. 1 7 Despite worrying about their appearance, British men are still reluctant to use grooming products, according to Mintel. The study, which states that men worry more about their appearance from 45 onwards, found that 45% of males don’t use grooming products and 36% use as ‘few personal-care products as possible’. Just one third (33%) of men use face creams and lotions. Hair color is the number-one appearance concern for men in the UK, with 51% worrying about graying and around 40% citing hair loss or thinning as problematic; this figure rises to 52% for men aged between 45 to 54. October-December 2010 - N°4 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #4 - October/December 2010

Cover
Comment
Contents
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- BPI president Rémy Gomez
Insight: fragrance
- Category overview
- Retailing
- Industry viewpoint
- New opportunities
- Launch roundup
Wellness
- Airport Spas
- Spa case studies
Retail
- New store concepts
Travel retail
- Market overview
- Retail strategies
- Interview: World Duty Free & Aldeasa
Show preview
- TFWA World Exhibition
Radar
- Six up-and-coming beauty brands
Market watch: India
- Country overview
- Industry roundtable
- Retailing analysis
Packaging
- Sector outlook
- Sustainability
Last word
- Mintel head beauty consultant Nica Lewis

BW Confidential - Issue #4 - October/December 2010

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