BW Confidential - Issue #4 - October/December 2010 - (Page 25)

Fragrance Switzerland-based Art & Fragrance’s new scent for the Lalique brand is positioned as a tribute to René Lalique to mark the 150th anniversary of the designer’s birth. Called Fleur de Cristal, the fragrance is a white floral with a heart of lily-of-the-valley, and was composed by Grasse-based independent perfumer Raphaël Haury. The glass bottle is intended to showcase Lalique’s glassmaking expertise and recall the designer’s favorite flower, with the injection of small lily-of-the-valley buds around the neck. The company also produced two limited-edition bottles: one using a complex lost-wax process (only 12 have been made), as well as a crystal bottle edition. “We wanted to launch a fragrance with a design that would be immediately recognizable as Lalique,” explains Art & Fragrance ceo Roger von der Weid. “In terms of objectives, the benchmark is high, as our last two launches [Amethyst and Encre Noir pour Elle] did very well; we want this new fragrance to reach the same level,” he says. Launch: October Prices: 50ml EdP - €76; 100ml EdP - €96; Crystal bottle limited edition 150ml perfume extract - €680 Launches LVMH-owned Loewe is to roll out a major new men’s fragrance this fall called 7 Loewe. The name of the fragrance is intended to convey the idea of opposites associated with the number seven. The fragrance contains seven ingredients, including Moroccan neroli and and vetiver. It comes in a bright blue cylindrical bottle with a metal top. The fragrance will be supported by an ad campaign starring Spanish matador Cayetano Rivera. Launch: October Prices: €80 Italy-based Perfume Holdings is to unveil its first major launch for the John Galliano brand this fall. Called Parlezmoi d’Amour, the scent has a younger appeal and will be supported by an ad campaign featuring actress Taylor Momsen. The fragrance is a floral chypre with blueberry and ginger and was composed by Aliénor Massenet of IFF. The scent is to evoke romantic story-telling—the bottle is shaped like a letter, and has a floral fabric stamp in the corner. Launch: October Prices: 30ml EdT - €39; 50ml EdT - €55; 80ml EdT - €65 October-December 2010 - N°4 - BW Confidential Estée Lauder’s Aramis Designer fragrance division has opted for a rock ‘n roll theme for the launch of its new duo for the Tommy Hilfiger brand. Called Loud, the fragrances were developed with the young consumer in mind. They come in circular-shaped grooved bottles that are meant to resemble vinyl records— the women’s scent is housed in a pink colored bottle while the men’s is in black. The women’s version contains notes of rose, patchouli and lychee, while the men’s also includes rose and patchouli, as well as tobacco. The scents were created by Aurelien Guichard of Givaudan. Launch: October (Europe) Prices: 25ml - €27; 40ml - €39; 75ml - €59 25

Table of Contents for the Digital Edition of BW Confidential - Issue #4 - October/December 2010

- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- BPI president Rémy Gomez
Insight: fragrance
- Category overview
- Retailing
- Industry viewpoint
- New opportunities
- Launch roundup
- Airport Spas
- Spa case studies
- New store concepts
Travel retail
- Market overview
- Retail strategies
- Interview: World Duty Free & Aldeasa
Show preview
- TFWA World Exhibition
- Six up-and-coming beauty brands
Market watch: India
- Country overview
- Industry roundtable
- Retailing analysis
- Sector outlook
- Sustainability
Last word
- Mintel head beauty consultant Nica Lewis

BW Confidential - Issue #4 - October/December 2010