BW Confidential - Issue #4 - October/December 2010 - (Page 46)

Insight: Fragrance Launch roundup Fall harvest A roundup of the major fragrance launches hitting the shelves this autumn Brand, product, company Concept & positioning Calvin Klein Beauty (Coty Prestige) A higher-end fragrance for the brand, targeting a more mature consumer; positioned as elegant and sophisticated. Fragrance type Floral, with lily at the center, by Sophie Labbé of IFF. Price 30ml EdP: $50; 50ml EdP: $65; 100ml EdP: $85 Chloé Love Chloé (Coty Prestige) Coty’s second major scent for Chloé. Harking back to 1970s glamour, it is expected to do up to $100m at retail, with high expectations in Asia and France. Powdery floral by Louise Turner and Nathalie CettoGracia of Givaudan. 30ml EdP: €53; 50ml EdP:€72; 75ml EdP: €91.80 Fendi Fan di Fendi (LVMH) Luxury concept. The launch comes three years after Palazzo, which didn’t meet expectations. It is the first launch from LVMH’s newly formed Fragrance division (which includes Pucci, Givenchy and Kenzo). Warm floral, with heart of 30ml EdP: €52; Damask rose and yellow 50ml EdP: €74; jasmine by LVMH olfactive 75ml EdP: €90 director François Demachy and Delphine Lebeau-Krowiak from Takasago. Givenchy Play for Her (LVMH) The counterpart to the men’s version, which launched in 2008. With its gadgetryinspired bottle, the scent is positioned as modern and playful. Like the men’s scent it features amyris wood at the heart, with notes of pink peppercorn and orange blossom. 50ml EdP: €70; 75ml EdP: €85 46 October-December 2010 - N°4 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #4 - October/December 2010

- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- BPI president Rémy Gomez
Insight: fragrance
- Category overview
- Retailing
- Industry viewpoint
- New opportunities
- Launch roundup
- Airport Spas
- Spa case studies
- New store concepts
Travel retail
- Market overview
- Retail strategies
- Interview: World Duty Free & Aldeasa
Show preview
- TFWA World Exhibition
- Six up-and-coming beauty brands
Market watch: India
- Country overview
- Industry roundtable
- Retailing analysis
- Sector outlook
- Sustainability
Last word
- Mintel head beauty consultant Nica Lewis

BW Confidential - Issue #4 - October/December 2010