BW Confidential - Issue #4 - October/December 2010 - (Page 54)

Wellness Spa case studies Time out A look at four standout spas from around the globe Location: Marrakech, Morocco Size: 2,500m2 (26,910ft2) On offer: Traditional hammam, eight treatment rooms including two doubles, hair salon, barber, exterior massage areas Treatments: Hammam Rituals, Moroccan massage, Qi massage, facials, Japanese bathing ceremony, Henna hand and foot painting Why it’s good: Marrakech’s renowned luxury hotel La Mamounia re-opened after a redesign by architect Jacques Garcia a year ago. The spa is heavily influenced by its Moroccan heritage and showcases local design elements including Zelliges (traditional clay tiles), marble, woodwork, alcoves and seguias, or open-air water canals. The spa offers more than 80 treatments and guests can book a “private spa” option in a more intimate setting, which can accomodate up to six people. Bodycare brand Maroc Maroc is used for Moroccan treatments, Shiseido’s products accompany the Japaneseinspired facial and body treatments and Laric is the house nailcare brand. La Mamounia also has its own line of signature products: black soap, ghassoul (clay packed with minerals), argan oil, rose water and orange blossom water. The products and the hotel’s ambient fragrance were created by perfumer Olivia Giacometti. What could be improved: Guests have complained of an uneven level of service. Some have qualified the hotel staff as “more haughty than the guests”. Spa La Mamounia Aman Spa at the Connaught Location: London, UK Size: 500m2 (5,382ft2) On offer: Holistic consultation, pool, essential-oil infused steam room, tailored music for each treatment Treatments: Aman Spa Experience (body rub, massage, facial); Thai and Shiatsu massage, Reiki, Chakra Balancing, Navajo red clay body wrap Why it’s good: This location is Aman’s first-ever urban spa. Housed in the Connaught Hotel’s new wing, both treatment menu and décor were created to infuse an air of “refreshing simplicity”. The spa’s design contrasts modern elements, such as granite and white marble with traditional English touches like honey-colored oak, gray Portland stone, white wicker furniture and back-lit timber lattice work. The spa has five candlelit treatment rooms, including one double; each room includes an essential-oil infused steam room. Guests can choose traditional treatments from China, Thailand, India or the Americas. What could be improved: The spa is located in the basement, which can be claustrophobic for some guests. 54 October-December 2010 - N°4 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #4 - October/December 2010

- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- BPI president Rémy Gomez
Insight: fragrance
- Category overview
- Retailing
- Industry viewpoint
- New opportunities
- Launch roundup
- Airport Spas
- Spa case studies
- New store concepts
Travel retail
- Market overview
- Retail strategies
- Interview: World Duty Free & Aldeasa
Show preview
- TFWA World Exhibition
- Six up-and-coming beauty brands
Market watch: India
- Country overview
- Industry roundtable
- Retailing analysis
- Sector outlook
- Sustainability
Last word
- Mintel head beauty consultant Nica Lewis

BW Confidential - Issue #4 - October/December 2010