BW Confidential - Issue #5 - March/April 2011 - (Page 22)

Launches Fragrance Clarins is hoping to benefit from Swarovski’s strong brand recognition with the launch of the first fragrance for the Austrian crystal-maker. Called Aura, the fruity floral fragrance composed by Jean-Pierre Bethouart and Olivier Cresp of Firmenich, is expected to have wide consumer appeal. It comes in a refillable cylindrical glass bottle with metal casing featuring a Swarovksi crystal at the top. The fragrance will be accompanied by two make-up products: Crystal Gloss lip balm (in two shades) and Crystal Touch highlighting glitter, each of which are packaged in crystal studded pendants. They are intended to act as an added selling tool for the retailer and create appeal for Asian consumers. Clarins Fragrance Group president Joël Palix says that Asia and the Middle East will be key markets for the launch, and an Asia-specific edition of the fragrance will roll out in the region. “The Aura launch will enable us to have a real strategy to conquer the Asian market, where up to now our fragrances were not completely adapted. Now we have a name, a fragrance and a brand that will allow us to become established in this highgrowth region.” Launch: April; US 2012 Prices: 30ml EdP - €56; 50ml EdP - €76; 75ml EdP €96; Crystal Gloss - €60; Crystal Touch - €70 Puig has reworked Nina Ricci’s classic fragrance L’Air du Temps to create a more modern offer. Called L’Air, the floral fragrance puts the emphasis on the magnolia flower and was composed by Michel Girard and Louise Turner from Givaudan. The bottle has been given a shot of youth, with a graduated white wash effect, while the design of the doves on the cap has been simplified. The fragrance will be supported by a print and TV ad campaign, created by artist Ryan McGinley. Launch: April Prices: 30ml EdP - €45; 50ml EdP - €65; 100ml EdP - €85 French jewelry brand Cartier is launching the first scent in a new fragrance collection this spring. Called Cartier de Lune, the fragrance is a white floral, composed by in-house perfumer Mathilde Laurent. The scent comes in an oblong shaped glass bottle with a blue graduated wash and features a metal cap with a carved half-moon motif. Launch: March Prices: 45ml EdT - €59; 75ml EdT - €75 France-based Interparfums is to launch its first men’s fragrance for writing instrument brand Montblanc since taking over the license from P&G last year. Called Legend, this is the eighth fragrance for Montblanc. “This will be an important launch, especially in markets where the brand is strong, such as Asia and the Middle East. We plan to keep the seven other products and this new fragrance will give the rest of the portfolio a boost,” says Interparfums ceo Philippe Benacin. Described as a lavender fougere, the fragrance was composed by Olivier Pescheux from Givaudan. The flask-like bottle is inspired by the brand’s renowned Meisterstück pen. Launch: May (Europe, Middle East); July (US) Prices: 30ml EdT - €34; 50ml EdT - €48; 100ml EdT - €70 22 March-April 2011 - N°5 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #5 - March/April 2011

Cover
Comment
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- Marionnaud CEO William Koeberlé
Insight: Make-up
- Category overview
- The latest trends
- Retailing strategy
Wellness
- Retail Sales
- Spa case studies
Retail
- New store concepts
Travel retail
- Market analysis: Americas
- Interview: Dufry's José Carlos Rosa
Radar
- Six up-and-coming beauty brands
Market watch: Brazil
- Country overview
- Industry roundtable
- Prestige retailing
Packaging
- Trends in secondary pack
Last word
- The Doneger's Group's Jamie Ross

BW Confidential - Issue #5 - March/April 2011