BW Confidential - Issue #8 - October/December 2011 - (Page 20)

Launches Fragrance Interparfums claims its new scent for Burberry, called Burberry Body, will mark a new stage in the development of the brand’s fragrance business and says the launch is its biggest ever. “We needed to have a star product for visibility and image,” says Interparfums ceo Philippe Benacin.“The fashion is seeing great momentum and there is a real opportunity to capitalize on this. This new fragrance is a break with what we’ve done before and we are expecting a very big score.” The group will make a major media investment in the launch, through billboards, TV spots and print ads. There will also be an important digital marketing component in the mix. Burberry Body was composed by Michel Almairac of Robertet and is a woody amber floral with top notes of absinthe and peach, a heart of rose absolute and iris and a wood, amber base. Its bottle is intended to be jewel-like with multifaceted glass. Launch: September Prices: 35ml EdP - €55; 60ml EdP - €70; 85ml EdP - €90; 60ml EdP Intense - €80; 85ml EdP Intense - €110 Coty Prestige is launching its first scent for Italian accessories brand Bottega Veneta, nearly two years after it acquired the fragrance license. Bottega Veneta Eau de Parfum is meant to evoke the Venetian countryside and reflect the brand’s leather-goods heritage. The fragrance is a leathery floral chypre by Michel Almairac of Robertet. The glass bottle was inspired by Venetian glasswork and its neck is tied with a leather strap. Launch: September Prices: 30ml EdP - €53; 50ml EdP - €75; 75ml EdP - €94; 65ml Murano glass parfum €395 Jean Paul Gaultier’s (BPI) latest men’s scent, Kokorico (a play on the French word for the rooster’s crow) is a blend of fig leaf, patchouli, cedar, cocoa and vetiver. The fragrance was created by Olivier Cresp and Annick Menardo of Firmenich. The “trompel’oeil” black bottle is in the shape of a man’s silhouette when looked at from the side; when viewed straight on, it takes the shape of a man’s head. The ad campaign stars Spanish model Jon Kortajarena. Launch: September Prices: 50ml EdT - €54; 100ml EdT- €75 Puig is taking the Prada franchise in a new direction with the brand’s latest scent, Prada Candy. The fragrance is positioned as less traditional and more ‘audacious’ and youthful than previous launches. It comes in a bright-colored bottle featuring a pink leather band at the neck and a gold and black half-moon shaped top. The outer packaging boasts a 1950s-inspired bright pink design. The fragrance is described as an oriental with notes of white musk, benzoin (a 12% concentration) and caramel. Launch: from August Prices: 30ml EdP- €57; 50ml EdP- €76; 80ml EdP - €99 20 October-December 2011 - N°8 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #8 - October/December 2011

- Brand & retail news recap
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- Estée Lauder Companies group president international Cédric Prouvé
Insight: Fragrance
- Category overview
- Retailer roundtable
- Retailing strategies
- Rare fragrance brands
- Launch roundup
- Spa chains
- Spa case studies
- E-commerce
- Store concepts
Travel retail
- Sector analysis
- Hainan & China Duty Free Group
- Retail concepts
- Passenger habits
- Industry experts on harnassing the power of social networks
- Six up-and-coming beauty brands
Market watch: Russia
- Country overview
- Prestige retailing
- Industry viewpoint
- Market outlook
- Sustainabilty
- Trends
Last word
- Buyology Inc president & co-founder Donna Sturgess

BW Confidential - Issue #8 - October/December 2011