BW Confidential - Issue #8 - October/December 2011 - (Page 50)

Insight: Fragrance Launch roundup Fall launch pad A roundup of some of the major fragrances hitting shelves this autumn Brand, product, company Concept & positioning Beyoncé Pulse (Coty Beauty) Pulse marks Coty’s second major fragrance launch for US pop star Beyoncé. Fragrance type Floral gourmand with notes of orchid, citrus and vanilla, created by Bruno Jovanovic and Loc Dong of IFF. Price 30ml EdP: $39 50ml EdP: $49 100ml EdP: $59 Bottega Veneta (Coty Prestige) This eponymous fragrance is Coty’s first fragrance for Italian accessories brand Bottega Veneta. Created by Robertet perfumer Michel Almairac, this leathery floral chypre has notes of Italian bergamot, patchouli and oak moss. 30ml EdP: €53 50ml EdP: €75 75ml EdP: €94 50ml Murano glass parfum: €395 Burberry Burberry Body (Interparfums) Interparfums’ biggest launch ever. The company is aiming for this new scent to be positioned as a star fragrance for the Burberry franchise. Woody amber floral with top notes of absinthe and peach, a heart of rose absolute and iris, and a wood and amber base, by Michel Almairac of Robertet. 35ml EdP: €55 60ml EdP: €70 85ml EdP: €90 Calvin Klein Shock New scent duo from Calvin Klein, which for her & him (Coty Prestige) joins the CK One franchise. Floriental women’s juice by Laurent Le Guernec of IFF with notes of passion flower, blackberry and amber. The men’s scent is an oriental featuring notes of cucumber, black pepper and tobacco leaf, by Loc Dong of IFF. Shock for her: 50ml EdT: €42 100ml EdT: €59 200ml EdT: €75 Shock for him: 50ml EdT: €42 100ml EdT: €59 200ml EdT: €75 50 October-December 2011 - N°8 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #8 - October/December 2011

- Brand & retail news recap
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- Estée Lauder Companies group president international Cédric Prouvé
Insight: Fragrance
- Category overview
- Retailer roundtable
- Retailing strategies
- Rare fragrance brands
- Launch roundup
- Spa chains
- Spa case studies
- E-commerce
- Store concepts
Travel retail
- Sector analysis
- Hainan & China Duty Free Group
- Retail concepts
- Passenger habits
- Industry experts on harnassing the power of social networks
- Six up-and-coming beauty brands
Market watch: Russia
- Country overview
- Prestige retailing
- Industry viewpoint
- Market outlook
- Sustainabilty
- Trends
Last word
- Buyology Inc president & co-founder Donna Sturgess

BW Confidential - Issue #8 - October/December 2011