BW Confidential - Issue #8 - October/December 2011 - (Page 58)

Wellness Spa case studies Quiet time A spotlight on four newly opened luxury hotel spas Spa My Blend by Clarins Location: Royal Monceau Hotel, Paris, France Size: 1,500m2 (16,145ft2) On offer: 28m pool, sauna, hammam, watsu pool, fitness area with personal trainers, haircare area, spa bar Treatments: Facials, massage, hair salon, manicure, pedicure Brand used: My Blend, Clarins, Leonor Greyl Why it’s different: Clarins’ Philippe Starck-designed My Blend spa at Paris’ five-star Royal Monceau hotel boasts a 28-meter pool, watsu pool, sauna and hammam, as well as a fitness area with rooms for oneto-one yoga, muscle training and kick boxing with a personal trainer. There are seven treatment rooms including one double, a hairdressing area, boutique and spa bar. “Many hotels concentrate only on the architecture, the décor and on bringing in small exclusive brands, but have little know-how about how spas work. We have quality products, the expertise and staff training, and with this spa we want to show that we know what it takes to make a spa profitable,” explains Clarins spa development director Ghislain Waeyaert. He predicts that at the outset the spa, which opened in July, will have a 50% occupancy rate, which will increase over time. Facial treatments use the My Blend brand created by Clarins executive Olivier Courtin. A therapist undertakes a skin analysis before concocting the combination for the treatment. The spa also offers memberships. Mandarin Oriental Paris Location: Paris, France Size: 900m2 (9,688ft2) On offer: 14-meter pool, Chinese bathing ritual, herbal steam shower Treatments: Massage, scrubs, facials, treatments for future mothers, four-hand massage Brands used: Mandarin Oriental, Guerlain Why it’s different: The two-story spa in the Mandarin Oriental’s newest hotel opened in June and is one of the biggest hotel spas in the city, according to the operator. The ground floor houses the reception area, boutique, 14-meter pool and herbal steam room. There are seven spa suites (three for couples, including one with a mosaic vitality pool). The top floor is home to the fitness center. The interior, designed by French architect Sybille de Margerie, is a blend of pearly whites and glass mosaics; guests can relax in the glass alcoves surrounding the pool. The spa menu features Mandarin Oriental’s signature treatments and all treatments begin with a consultation with the therapist. Instead of reserving a specifc treatment, guests can book a Time Ritual—a program is then created for the client’s needs and is available in increments of two hours and 20 minutes or three hours and 20 minutes. Guerlain’s Orchidée Impériale skincare line is used for facial treatments. The spa also offers half-day programs and beauty services. 58 October-December 2011 - N°8 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #8 - October/December 2011

- Brand & retail news recap
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- Estée Lauder Companies group president international Cédric Prouvé
Insight: Fragrance
- Category overview
- Retailer roundtable
- Retailing strategies
- Rare fragrance brands
- Launch roundup
- Spa chains
- Spa case studies
- E-commerce
- Store concepts
Travel retail
- Sector analysis
- Hainan & China Duty Free Group
- Retail concepts
- Passenger habits
- Industry experts on harnassing the power of social networks
- Six up-and-coming beauty brands
Market watch: Russia
- Country overview
- Prestige retailing
- Industry viewpoint
- Market outlook
- Sustainabilty
- Trends
Last word
- Buyology Inc president & co-founder Donna Sturgess

BW Confidential - Issue #8 - October/December 2011