BW Confidential - Issue #8 - October/December 2011 - (Page 97)

Market outlook Packaging Moving on up Packagers’ business has seen a good recovery this year. However, they are still up against the challenges of rising costs and a supply chain that seems to be in need of a re-think by Laëtitia Bonnet-Mundschau he first half of 2011 has confirmed the market’s recovery for cosmetics packagers. This is good news after the shock of 2009 and the influx of orders in the second part of 2010, which took suppliers by surprise and saw many unprepared. Today, the business seems to be more stable and companies now have opened up enough production to react to any sudden market jolts. Orders from clients center on established T Pochet glass bottle division president Charles de Forges lines and re-launches and ‘intense’ or ‘sport’ versions of existing products—for these products there is a big demand for sophisticated finishes. There is less newness and the rhythm of launches seems to have normalized. “We asked ourselves what was going to happen once the ” re-stocking had finished. We had a slight fall-off in orders, but it has stabilized,” comments Pochet group glass bottle division president Charles de Forges. The division is forecasting sales of €200m in 2011. The group’s plastic-metal division (Qualipac/Qualicosmetics) should also see sales of €200m for the year, with doubledigit growth over 2010. Barring any major economic disaster, the outlook for 2012 is along the lines of this year. But there is one big unknown: the North American market, which has suffered a great deal and is still having a hard time getting back on its feet. Uncertainty in markets like North America has seen suppliers’ clients look even more closely at emerging markets. As a result, packagers too are investing more internationally to accompany their clients’ growth in these markets and to cater to local brands. Ileos, for example, continues to invest in its Chinese sites (Axilone Shunhua et Bioplan/Flexasia) to increase n n n 97 October-December 2011 - N°8 - BW Confidential credit: stockxchng “ We asked ourselves what was going to happen once the re-stocking had finished. We had a slight fall-off in orders, but it has stabilized

Table of Contents for the Digital Edition of BW Confidential - Issue #8 - October/December 2011

- Brand & retail news recap
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
- The latest in fragrance, skincare & make-up
- Estée Lauder Companies group president international Cédric Prouvé
Insight: Fragrance
- Category overview
- Retailer roundtable
- Retailing strategies
- Rare fragrance brands
- Launch roundup
- Spa chains
- Spa case studies
- E-commerce
- Store concepts
Travel retail
- Sector analysis
- Hainan & China Duty Free Group
- Retail concepts
- Passenger habits
- Industry experts on harnassing the power of social networks
- Six up-and-coming beauty brands
Market watch: Russia
- Country overview
- Prestige retailing
- Industry viewpoint
- Market outlook
- Sustainabilty
- Trends
Last word
- Buyology Inc president & co-founder Donna Sturgess

BW Confidential - Issue #8 - October/December 2011