BW Confidential - Issue #11 - September/October 2012 - (Page 10)

Update Companies on the move TPR Holdings continues acquisition trail US-based consumer-products investor and operator TPR Holdings has been fast expanding its brand portfolio. In the second half of 2011, TPR acquired five brands and this July bought its first make-up line, Cargo Cosmetics. TPR now operates in skincare with Zirh (which TPR ceo Brian Robinson originally founded in 1995) and Freeze 24/7, in haircare with high-end brand Oscar Blandi, in fragrance with the FCUK franchise, celebrity brand Nicole Richie and fashion designer line Reem Acra and now also in color with Cargo Cosmetics. Fragrance represents 50% of TPR’s $75m sales (this is without the launches of first fragrances from Nicole Richie and Reem Acra), while skincare accounts for 30% and personal care 20%. On TPR’s overall strategy and collecting a string of brands in a short time, Robinson comments: “It is difficult to be a small player today and for brands to stand on their own when they are talking to retailers and distributors, so there is a good reason for us to bundle brands. We’ve started to bundle entrepreneurial brands that haven’t been able to go further due to limited resources. We see ourselves as a bridge between the big companies and entrepreneurial companies.” He adds that the company’s shared general and administrative expenses across brands means that TPR can invest more on in-store execution. TPR aims to keep a varied portfolio and apart from fragrances, will not duplicate brands in the categories where it now operates. More acquisitions are on the horizon, however. Robinson says he sees opportunities in the booming nail sector and in direct sales. In terms of brand development, for Cargo Cosmetics, TPR will re-energize the product range, expand distribution and develop the brand’s make-up artistry program. It will launch Zirh, Oscar Blandi and FCUK in China in 2013, while in fragrance it is busy with new launches for Nicole Richie and Reem Acra. The Richie brand began rolling out in August and was supported in the US by an ad and PR campaign. The fragrance is expected to do sales of $1518m wholesale in the first year. Reem Acra, whose first scent launches in October, will be a slower build. In year two it should be in 220 doors in the US and 5,000 worldwide and is forecast to do $7-10m in wholesale sales. s TPR is rolling out the debut fragrance for celebrity Nicole Richie and just acquired it first make-up brand, Cargo Cosmetics Beautypress widens its reach Created in Germany in 2000, Beautypress spearheaded the concept of an online PR platform that connects beauty brands with a wide network of specialist editors. The password-protected platform offers journalists information on beauty brands, launches, industry experts and photos all in one place. Features include a launch calendar, a directory of experts including dermatologists, make-up artists and hair stylists, trends, a calendar of events, and a press room for storing material and newswire services. “In one word, it’s about efficiency,” explains Beautypress ceo and founder Gabriele Fuchs.“All the information [journalists are looking for] is out there, but in a million places. We bundle it together and offer it all in one place, saving time and resources,“ she continues. For the brands who avail of this service, the 10 advantage is to free up the time of their PR teams and provide widened exposure. “PR teams are overwhelmed by the multitude of new media and possibilities to publish information. While 12 years ago s Beautypress ceo Gabriele Fuchs says efficiency is at the heart of the PR platform you could have an almost 100% share of voice in the media with 300-500 contacts, you now have to handle more than 2,000-3,000 [contacts] or lose a minimum 40% of your reach and readership,” maintains Fuchs. Today Beautypress is present in Austria, Switzerland, the US and France, reaches more than 5,800 beauty editors and has more than 600 brands on its books, says Fuchs. Beautypress also works with industry partners including the Fragrance Foundation and trade shows like Beauty Beyond Paris, Cosmoprof, and HBA Global, among others. Beautypress is looking to further expand its operations in Europe, notably in Italy, Spain and the UK. Meanwhile, the company has been extending the online PR concept to other sectors and has launched Livingpress and Medicalpress in its home market. n September-October 2012 - N°11 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #11 - September/October 2012

Cover
Contents
Comment
Update
- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Collistar ceo Daniela Sacerdote
Insight: Fragrance Creation
- Category overview
- Industry factfile
- Viewpoint
- Emerging markets
- Naturals
Wellness
- Spas management
- Spa case studies
Retail
- Sephora & emerging markets
- Store concepts
Digital focus Pinterest strategies
Strategy spotlight Trends to inspire
Market watch: Middle East
- Regional overview
- Industry viewpoint
- Prestige retailing
Radar Six up-and-coming beauty brands
Packaging Trends in luxury
Last word Sagentia's Peter Luebcke on devices

BW Confidential - Issue #11 - September/October 2012