BW Confidential - Issue #11 - September/October 2012 - (Page 12)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Consumer trends Some 86% of women use make-up with skincare benefits and 61% use make-up with benefits that mirror those in their skincare products, according to a study by research company NPD. Moisturizing properties and sun protection are the most sought-after benefits in make-up products, while older consumers favor items incorporating moisturizing and anti-aging benefits. Younger respondents said that they look for products that help control oil and acne. In terms of foundation, 76% of those polled said they looked for a product that provided a more even skin tone, followed by those with SPF protection, moisturizing properties and oil-free formulas. Some 63% of consumers wanted thickening properties in their mascara, while 62% sought out products that lengthened the lashes. Other concerns included items that define the lashes, are waterproof or water-resistant. Some 74% of lipstick wearers said that long-lasting lipsticks were a priority, followed by moisturizing properties at 68%. For lip gloss, priority went to a glossy finish (65%) and moisturizing (64%). 12 Market segments NPD reported that BB creams sold in US department stores generated nearly $9m in the 12 months ending March 2012. According to the study, only 2% of beauty shoppers in the US currently buy BB Creams, but the majority say that they are satisfied with their last BB Cream purchase and 77% intend to re-purchase. The top-five benefits expected from a BB Cream include: natural-looking coverage, hydration, skin nourishing properties, an SPF and an improvement in skin texture. The professional skincare products market saw growth of 5.3% in 2011, according to a report by Kline & Co. In China growth was 9.3%, while South Korea was up 9.5%, primarily due to a regulatory change there, which drove investment in beauty institutes. Europe saw growth of 4%, as consumers began to return to professional venues for skincare treatments—although they are still spending cautiously. Sales through beauty institutes and salons, the largest purchase channel in Europe representing almost 60% of the market, increased by 3.7% in 2011. Sales within the largest channel in the US—spas and salons—declined as spas continued to reduce the number of brands carried, underperforming spas were closed down, and more salons and hotels divested their spa business. A surge in at-home beauty devices also negatively impacted business in the spa channel in the US. September-October 2012 - N°11 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #11 - September/October 2012

Cover
Contents
Comment
Update
- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Collistar ceo Daniela Sacerdote
Insight: Fragrance Creation
- Category overview
- Industry factfile
- Viewpoint
- Emerging markets
- Naturals
Wellness
- Spas management
- Spa case studies
Retail
- Sephora & emerging markets
- Store concepts
Digital focus Pinterest strategies
Strategy spotlight Trends to inspire
Market watch: Middle East
- Regional overview
- Industry viewpoint
- Prestige retailing
Radar Six up-and-coming beauty brands
Packaging Trends in luxury
Last word Sagentia's Peter Luebcke on devices

BW Confidential - Issue #11 - September/October 2012