BW Confidential - Issue #11 - September/October 2012 - (Page 30)

Insight: Fragrance Creation Industry factfile Fragrance houses at a glance Givaudan Sales 2011: CHF3.92bn ($4.01bn), +5.2% vs 2010 Sales by category: fragrance 47%; flavors 53% Sales by region: EAME 40%; Asia Pacific 26%; North America 22%; Latin America 12% Major initiatives: Givaudan is focusing on its GIN (Givaudan Innovative Naturals) program and opened a creative center in Brazil last year. Mane Sales 2011: €530m ($738m), +10.4% vs 2010 Sales by category: fragrance 40%, flavors 50%, ingredients 10% Sales by region: N/A Major initiatives: Mane recently opened a subsidiary in Ghana and has enlarged production facilities in France, Shanghai and Jakarta. IFF Robertet Sales 2011: $2.8bn, +6% Sales by category: fragrance: -1% vs 2010; flavors: +9% vs 2010 Sales by region: EAME 34%; Greater Asia 27%; North America 24%; Latin America 15% Major initiatives: IFF is in the throes of re-organizing its Fragrance Business Unit that will see the elimination of 70 jobs. The strategy means the functional fragrances division will be run with a “category approach”, as is its fine fragrance & beauty care and fragrance ingredients businesses. IFF is also re-allocating resources for functional fragrances from developed to emerging markets. In September, it is opening a fragrance facility in Singapore. Last year IFF inaugurated a creative center in Dubai, UAE. Sales 2011: €373.3m, +3% vs 2010 Sales by category: Fragrance 36%; Aroma 38%; Raw materials 25% Sales by region: 85% of sales from international markets Major initiatives: Robertet is finalizing a new factory in India and is reinforcing its presence in Vietnam and Indonesia. This year the company modernized its production unit in Grasse, France. Drom Firmenich Sales 2011: N/A Sales by category: Fine fragrance accounts for 34% of sales Sales by region: Europe 43%; rest of world 57% Major initiatives: Drom opened a creative center in São Paolo, Brazil this year as well as a new sales office in Shanghai, China. Sales 2011: CHF2.78bn ($2.85bn), +5.8% vs 2010 (local currency) Sales by category: N/A Sales by region: N/A Major initiatives: In fiscal 2011, Firmenich’s new fragrance plant in Gujarat, India became fully operational as did its Naturals Innovation Center in France. The company’s Nature Print team has been relocated to Paris to increase communication between chemists and perfumers and it is revamping its Osmoz website for a relaunch in November. Cosmo International Fragrances Symrise Sales 2011: +16% vs 2010 Sales by category: N/A Sales by region: N/A Major initiatives: Cosmo increased its production capacity in Switzerland by 40% this year, which will allow it to triple its annual production volume. The revamped facility will be operational in October. It is also doubling production in the US this year with new R&D labs. In 2011 Cosmo created a new division, Cosmo Ingredients near Grasse, France focusing on naturals using more sustainable extraction process. Sales 2011: €1.58bn, +2% vs 2010 Sales by category: Scent & Care 50.6%; Flavour & Nutrition 49.4% Sales by region: EAME 48.7%; North America 17.1%; Asia Pacific 22.1%; Latin America 12.1% Major initiatives: Symrise acquired Brazilian fragrance and personal care manufacturer Belmay and US-based natural fragrance manufacturer Trilogy Fragrances this year. The company opened a creative center in São Paolo, Brazil in August and reorganized its creative center in New York. This year Symrise hired a perfumer in Dubai and aims to open a creative center in the city. In 2011 Symrise opened a perfumery school in India and launched an intranet exclusively for its perfumers. Fragrance Resources Sales 2011: N/A Sales by category: N/A Sales by region: N/A Major initiatives: Fragrances Resources has restructured its office in Paris around a team of two perfumers and moved to new offices. Technico Flor Takasago Sales fiscal 2012: ¥113,68bn ($1.43bn) Sales by category: Fine fragrance represents around 10% of sales Sales by region: N/A Major initiatives: Takasago opened a new production facility in Brazil near São Paolo and is to open a facility in Chennai, India in early 2014. 30 Sales 2011: €33m, +3.1% vs 2010 Sales by category: Fragrance 60%; Raw materials 37%; Vegetal extracts & aromas 3% Sales by region: France 23%; Export 77% Major initiatives: Technico Flor is in the process of opening a subsidiary in Brazil and has plans to enter India by 2014. In its home market of France, the company opened a new creative center for fragrance in 2011 and is building a new lab on the site, which will be completed in 2015. September-October 2012 - N°11 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #11 - September/October 2012

Cover
Contents
Comment
Update
- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Collistar ceo Daniela Sacerdote
Insight: Fragrance Creation
- Category overview
- Industry factfile
- Viewpoint
- Emerging markets
- Naturals
Wellness
- Spas management
- Spa case studies
Retail
- Sephora & emerging markets
- Store concepts
Digital focus Pinterest strategies
Strategy spotlight Trends to inspire
Market watch: Middle East
- Regional overview
- Industry viewpoint
- Prestige retailing
Radar Six up-and-coming beauty brands
Packaging Trends in luxury
Last word Sagentia's Peter Luebcke on devices

BW Confidential - Issue #11 - September/October 2012