BW Confidential - Issue #13 - March/April 2013 - (Page 12)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Market segments Global sales of professional nailcare products were up 25% in 2012, according to market-research company Kline & Co. This growth is attributed to the category’s perception as an ‘affordable luxury’, the continuing trend of nail art, a growing number of express nail bars, as well as a flood of new product launches. Kline says that over the past two years, the market has seen the introduction of 30 new major gel products; gel products also saw growth of nearly 30% last year. By region, Latin America led the way in terms of growth with an increase of 30% in the sector in 2012. Globally, Coty-owned OPI ranks number-one in the market by a wide margin with a 20% share, followed by the CND brand. Kline predicts that the professional nailcare market will continue to grow this year, although at a slower pace. Premium fragrance sales have seen a strong resurgence since the recession, according to market-research company Euromonitor. The company says that a greater demand for exclusivity and unconventional fragrances has been driving the sector’s performance. However, it points out that the key challenge for fragrance brands is standing out in today’s crowded market, which has seen credit: stock.xchng more companies launch artisanal scents, limited editions or niche standalone brands. This strategy is important for mature markets, but also for Russia and China, where the demand for luxury is becoming more apparent. Some 58% of women in the US searched the web last year to decide which anti-aging skincare product to buy, compared with 52% in 2010, according to market-research group NPD. Other top influencers for skincare purchases were recommendations from peers (75%) and doctors (68%), and receiving samples (73%). Some 21% of consumers looked to Facebook and Twitter last year before making a purchasing decision, versus 16% two years ago. Blogs have also taken on more importance, with 19% of consumers researching this medium in 2012, compared with 16% in 2010. Luxury brands should look to Hong Kong if they want to better understand mainland Chinese consumers, according to data collected by the World Luxury Tracking, a partnership between the International Luxury Business Association and Ipsos. The study highlights features of the Hong Kong market that might develop in China in the years to come: • Greater attention to personal pleasure rather than status; • A consumer desire to know more about products’, resulting in a more critical attitude regarding their origin and quality; • Demand for expert advice in the media and in-store. n n n 12 March-April 2013 - N°13 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #13 - March/April 2013

Cover
Comment
Contents
Update
- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Natura Cosméticos evp José Vicente Marino
Insight: Make-up
- Category overview
- The latest trends
- Social media
- Retail viewpoint
- Retail case studies
- Increasing usage
Retail
- European perfumeries
- Store concepts
Digital Mobile strategies and brand case studies
Strategy spotlight Trends to inspire
Market watch: US
- Country overview
- Department stores
- Specialty stores
- Industry viewpoint
Emerging markets Company profile: Jequiti
Radar A profile of six up-and-coming beauty brands
Travel retail: Brazilian travelers
- Overview
- Passenger profiles
Packaging Designs for travel retail
Last word The Beauty Company’s Alisa Marie Beyer on new ways to converse with consumers

BW Confidential - Issue #13 - March/April 2013