BW Confidential - Issue #15 - September/October 2013 - (Page 18)

Launches Fragrance Interparfums launched the first fragrance from French fashion house Repetto in July. The new scent, called Repetto, is meant to open “a new chapter” in the history of the brand, which is known primarily for its ballet footwear. The fragrance was created by Olivier Polge (then of IFF) and features musky powdered rose with pear and cherry blossom accords, a floral heart and notes of orange blossom, vanilla and amber wood. The frosted pink glass bottle bears a satin ribbon around its neck resembling that used on the famous Carlotta ballerina. The ribbon is knotted and sealed with the brand’s signature “r” in the form of a weighted drop pendant. The fragrance is supported by a marketing campaign that features Dorothée Gilbert, principal dancer of the Opéra National de Paris. Launch: July Prices: 30ml EdT - €39; 50ml EdT - €59; 80ml EdT - €79 Puig-owned Paco Rabanne has launched its third major men’s fragrance franchise, following Black XS and 1 Million. The new ‘sport’ fragrance, Invictus, was created for the man “who dreams of being a champion”, and the bottle, designed by Cédric Ragot, is in the shape of a trophy. The scent is meant to be a “totally new fragrance signature with a bi-polar identity, both fresh and sensual.” Invictus was composed by IFF perfumer Véronique Nyberg, who worked with noses Anne Flipo, Olivier Polge and Dominique Ropion to create the fresh woody scent. The marketing investment for Invictus, which will include a TV and print ad campaign, will exceed that of blockbuster fragrance 1 Million. Launch: Rollout from July (Europe); October (Latin America); 2014 (North America) Prices: 50ml EdT - €54; 100ml EdT - €72 Gucci (P&G) has introduced a new men’s scent called Made to Measure, a spicy oriental fragrance intended to be a masculine partner for the women’s scent Gucci Première. The brand says that the scent is constructed like a made-to measure-suit and contains top notes of bergamot, a heart of nutmeg and a patchouli base. It comes in a slate and pearl grey glass bottle with a gold metal cap. The TV and print ad campaign features actor James Franco. Launch: July (Exclusive to Harrods UK and Macy’s US); August/ September (global rollout); 2014 (France and China) Prices: 50ml EdT - €57; 90ml EdT €75; 30ml Travel Spray - €43 Coty is launching a new men’s scent for Italian luxury brand Bottega Veneta. Called Bottega Veneta pour Homme, the fragrance was composed by master perfumers at Givaudan Daniela Andrier and Antoine Maisondieu. The fresh fragrance combines notes of pine and juniper, and features a heart of allspice, balsam and sage, and a base of patchouli and leather. The engraved bottle echoes the form of Bottega Veneta’s women’s fragrance, but distinguishes itself as masculine with smoky colors, black metal details and a leather lanyard around its neck. Launch: September Prices: 50ml EdT - €65; 90ml EdT - €85 18 September-October 2013 - N°15 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #15 - September/October 2013

Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Origins, Ojon & Darphin global president and gm Jane Lauder
Insight: Fragrance creation
Category overview
Industry views
Emerging markets
Consumer data
Role of the perfumer
Retail
Store strategy
Store concepts
Digital Beauty apps
Market watch: Chinese consumers
Overview
Shopping habits
Online sales
Radar A profile of six up-and-coming beauty brands
Travel retail: Inflight sales
Sector analysis
Channel innovations
Emerging markets Company profile: Marico
Packaging
Make-up analysis
Make-up innovations
Last word The Young Group’s Karen Young on industry trends and technology

BW Confidential - Issue #15 - September/October 2013