BW Confidential - Issue #15 - September/October 2013 - (Page 46)

Newness to the fore Retail renewal is the name of the game at department stores and standalone boutiques Holt Renfrew revamps beauty floor credit: Adam Moco Retail Store concepts s Holt Renfrew’s new beauty hall focuses on services and exclusives Selfridges Group-owned retailer Holt Renfrew unveiled a new beauty hall at its Yorkdale store in Toronto in June, designed to provide an upscale shopping experience with a focus on services and exclusive offers. The renovated beauty space has doubled in size and now covers 10,000ft2 (929m2) and offers a range of new services. At the Beauty Bar, a “beauty expert” can create a personalized program based on the shopper’s skincare and beauty needs, across the more than 30 brands sold at the store. This space also offers complimentary services, including make-up brush cleaning and make-up bag “consultations”. Shoppers can also receive a makeover, after which they can have their portrait snapped at the Photo Shoot corner and then share it online. The Primp & Polish bar menu includes blow-outs, manicures, facial waxing and lash and brow services, while four skincare treatment rooms provide facials and other services from brands that include La Mer, Sisley and La Prairie. The Yorkdale store is also home to Hermès’ first fragrance shop-in-shop in North America, a shop-in-shop for Australian skincare brand Aesop, and Chanel’s Espace Parfum concept. Beauty brands that are exclusive to the store in Canada include Aerin Beauty, Clé de Peau Beauté, Byredo, Amore Pacific and RéVive. According to a company spokesperson, the beauty hall will serve as a model for future renovations of the retailer’s beauty departments throughout Canada. Holt Renfrew operates 10 stores in the country. Caudalie inaugurates first French store s Caudalie’s first French standalone store focuses on the brand’s grape heritage 46 French skincare brand Caudalie opened its first French standalone boutique in Paris in July. The 45m2 (484ft2) store located in the Marais district of the French capital recalls the design elements of the brand’s Vinotherapie spa in Bordeaux. The store is decorated with oak and marble fixtures, while plasma screens play images of grape vines at the Chateau Smith Haut Lafitte vineyard in Bordeaux, France—the brand’s birthplace. There is a bar at the center of the store where shoppers can test products either by themselves or with the help of one of the brand’s ‘vino-therapists’. Shoppers can also make an appointment for a personalized consultation with staff and take advantage of herbal teas and freshly squeezed grape juice, offered at the bar. The store offers three exclusive services: the chance to create a personalized scrub from a range of ingredients, a 10-minute flash facial and a hand scrub treatment. It also sells exclusive spa items, such as bath robes and candles. In 2012, Caudalie opened two stores in New York City at Bleecker Street and Lexington Avenue, also based on design features from the brand’s Bordeaux spa. September-October 2013 - N°15 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #15 - September/October 2013

Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Origins, Ojon & Darphin global president and gm Jane Lauder
Insight: Fragrance creation
Category overview
Industry views
Emerging markets
Consumer data
Role of the perfumer
Retail
Store strategy
Store concepts
Digital Beauty apps
Market watch: Chinese consumers
Overview
Shopping habits
Online sales
Radar A profile of six up-and-coming beauty brands
Travel retail: Inflight sales
Sector analysis
Channel innovations
Emerging markets Company profile: Marico
Packaging
Make-up analysis
Make-up innovations
Last word The Young Group’s Karen Young on industry trends and technology

BW Confidential - Issue #15 - September/October 2013