BW Confidential - Issue #16 - November/December 2013 - (Page 102)
Travel retail
Channel analysis
Shape shifters
Asia continues to be the engine for growth
as skincare shines, accompanied by classics
and premium brands by Tina Milton
L
ast year, the global duty-free and travel-retail
beauty sector was a picture of health, despite
some sluggish areas. Preliminary global dutyfree and travel-retail sales data for 2012 from
specialist industry research company Generation
Research, Sweden, indicated that the fragrances
and cosmetics category grew by 7.6% to
$15.36bn compared to the previous year. While
this was a shade ahead of the overall product
group rate, which was up 7.5% to $49.44bn,
growth levels were considerably lower than
the year-on-year rates of 2011, when beauty
increased by 17% over 2010 and total product
group sales rose by 17.9%. Nevertheless, beauty
still accounted for the biggest piece of the
product pie in the sector, holding a 31.1% share.
Although the picture worldwide was
comparatively strong, regionally, figures were
rather mixed. Asia Pacific continued to dominate
as the biggest beauty market, with sales up
18.8% to $5.75bn, still below the 22.8%
increase seen in 2011 over the previous year.
However, in Europe, the second largest region
for beauty, sales were down by 1.8% to $5.4bn
in 2012, as economic malaise continued and
passenger numbers at EU airports stagnated. In
third position, the Americas logged a 4.9% rise
to $3.08bn, followed by a strong performance
in the Middle East, up 13.1% to $882.2m, and
Africa, with an increase of 13.9% to $239.7m.
Skincare still strong
For travel retailer DFS Group, beauty had
a solid year in 2012, driven by north Asian
customers with a strong demand for skincare,
a category that continues to outperform this
year. Vice president and gmm beauty Linda
Allario explains: “Value remains a key driver for
beauty in travel retail for all nationalities in 2013
and a strengthening yen has impacted sales
102
s The Shilla’s (top) beauty’s sales are growing, thanks primarily to Chinese travelers,
while the opening of concourse A at Dubai International (bottom) has given a boost to
Dubai Duty Free
to Japanese customers. Skincare is still the star,
while the classics and products at the high-end
are attracting strong demand. Fragrances also
performed well and ahead of recent years.”
DFS has undertaken significant airport
upgrades and renovations this year, including
initiatives at Los Angeles International airport
(LAX), Tom Bradley International Terminal (TBIT),
John F Kennedy airport T4 and Hong Kong
International airport, which has impacted sales.
The company is experiencing strong sales growth
and foresees a healthy second-half performance,
during which DFS’ Beauty Concierge service will
be deployed in Hong Kong and the TBIT at LAX.
November-December 2013 - N°16 - BW Confidential
Table of Contents for the Digital Edition of BW Confidential - Issue #16 - November/December 2013
Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Coty ceo Michele Scannavini
Insight: Fragrance
Category overview
Regional breakdown
Launch strategies
The niche market
Retailer initiatives
Launch roundup
Strategy M&A analysis
Retail
The store of the future
Creative strategies
Store concepts
Digital Innovation strategies
Market watch: Brazil
Country overview
Natura & Grupo Boticário
International brand strategies
Prestige retailing
Trendwatch Upcoming innovation
Travel retail
Channel analysis
The CIVETs
Digital strategies
Interview: L’Oréal Luxe md travel retail worldwide Barbara Lavernos
Interview: WDFG global head of beauty Antonin Carreau
Radar Up-and-coming brands
Emerging markets Company profile: Shanghai Jahwa
Packaging
Luxury packs in the BRICs
Luxury innovations
Industry viewpoint
Last word Euromonitor International senior analyst beauty and personal care Oru Mohiuddin
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