BW Confidential - Issue #16 - November/December 2013 - (Page 132)
Packaging
Industry viewpoint
Glass half full
Four packaging executives talk about how they
see the market in 2014 and the challenges
that lie ahead by Alex Wynne
Axilone (Ileos)
managing director
Marc Cooper
Quadpack Group ceo
Tim Eaves
HCT Europe ceo
James Thorpe
What is your outlook for the beauty industry for
end of year 2013 and going into 2014?
MC: The situation is very different, depending on the segment. In
fragrance, there are few launches and many flankers, which use
existing bottles, so the market is not very dynamic. This means
that there is greater competition on price, as everyone wants to fill
their factories. In skincare, we are seeing growth, especially at the
premium end. In make-up, where our principal category is lipstick,
things are relatively stable.
TE: I’m optimistic and this year our sales will have increased 16%.
Companies are now working themselves out of the recession.
For 2014, I’d expect to equal or better this year’s results. [But] if
the economy stalls again, I fear another loss of confidence in the
market. If something dents that confidence again, we’re in for a
rocky ride.
JT: As a business, we are doing very well. We’ve doubled in the
past two years and continue to see growth through next year.
We’ve taken on a lot of private-label business,in Europe and the
US. Retailers are looking for turnkey, which is a higher value sales
item. That’s where the business has grown for us and I think that is
where the market is changing slightly, towards private label. Brands
in Europe are suffering because of it.
VJ: If we look at the beauty market overall, what is driving growth
is certain market niches, like the crossover between specific types of
products in specific geographies within certain distribution channels.
One example is premium haircare, which is developing strongly in
certain geographies. For SGD, this is a market that adopts the codes
of premium skincare, with serums and oils, and so looks to glass.
Valerie Jacob
(Jacob was interviewed in
her role of international md
perfumery and cosmetics for
SGD Group. She joined Aptar
Beauty & Home in August
2013 as director of global
business development, GMD
Gift + Promotion.)
132
What do you see as the main challenges that the
packaging industry needs to address?
MC: When you get a new contract, you have to get it right from
the outset, because you are not sure there will be another run; this
is quite new. Before, you could expect a fragrance to last several
years. Now it is often just a one-shot, and this puts pressure on the
market. You never know which product will be a winner.
November-December 2013 - N°16 - BW Confidential
Table of Contents for the Digital Edition of BW Confidential - Issue #16 - November/December 2013
Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Coty ceo Michele Scannavini
Insight: Fragrance
Category overview
Regional breakdown
Launch strategies
The niche market
Retailer initiatives
Launch roundup
Strategy M&A analysis
Retail
The store of the future
Creative strategies
Store concepts
Digital Innovation strategies
Market watch: Brazil
Country overview
Natura & Grupo Boticário
International brand strategies
Prestige retailing
Trendwatch Upcoming innovation
Travel retail
Channel analysis
The CIVETs
Digital strategies
Interview: L’Oréal Luxe md travel retail worldwide Barbara Lavernos
Interview: WDFG global head of beauty Antonin Carreau
Radar Up-and-coming brands
Emerging markets Company profile: Shanghai Jahwa
Packaging
Luxury packs in the BRICs
Luxury innovations
Industry viewpoint
Last word Euromonitor International senior analyst beauty and personal care Oru Mohiuddin
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