BW Confidential - Issue #17 - March/April 2014 - (Page 16)

Take note Market trends & indicators A snapshot of the latest market facts, figures and trends Markets segments & trends Global sales of natural personal care rose by 10.6% to $29.5bn at the manufacturers' level in 2013, says research firm Kline & Co. Brazil and China were the fastest growing markets for natural beauty products last year. In China, sales were up 24% in 2013 and domestic brands claimed more than 80% of the market. However, international natural brands are becoming more accepted by the Chinese. In Brazil, growth is also driven by local companies, with domestic players Natura and O Boticário together claiming an 85% share of the market. Mature markets also saw strong growth this year; sales in the US rose 7%, while in Europe, the market was up by 6%. The global market is fragmented, with only six companies enjoying a share of 3% or more. Aveeno and Bare Escentuals lead in the US, L'Occitane and Saishunkan in Japan, Chando and Inoherb in China, and Yves Rocher and Oriflame in Europe. Kline predicts that the natural personal-care market will reach sales of $46bn in 2018. A total of 1,432 new fragrances launched in 2013, according to the latest edition of fragrance guide Fragrances of the World 2014 by industry expert Michael Edwards. This number compares to 1,330 new launches in 2012. Out of these, there were 395 new niche launches, compared to 128 niche launches in 2003, while the market saw 232 new limited editions and 229 flankers. Fragrances of the World 2014 is the 30th anniversary edition of the guide from Edwards. New fragrance launches 1993-2013 16 1993 2003 2013 Feminine 74 371 953 Masculine Mixologiste is set to be a key beauty trend in 2014, according to research firm Mintel. The term refers to overlap in skincare, haircare and color cosmetics. Mintel states that multifunctional make-up is popular in the US, with 70% of female consumers showing interest in multifunctional lip products and 65% in facial coverage products. In China, 46% of make-up users expressed interest in trying products that perform multiple functions, with 34% citing reduced cost as a benefit. In the UK, however, only 25% of women indicate interest in products that combine skincare and cosmetic benefits. Fragrance 46 149 286 Unisex 12 61 193 1 64 232 Flankers 14 95 229 Celebrity 6 11 53 Niche 24 128 395 Total 132 581 1,432 Limited editions Source: www.fragrancesoftheworld.info March-April 2014 - N°17 - BW Confidential http://www.fragrancesoftheworld.info

Table of Contents for the Digital Edition of BW Confidential - Issue #17 - March/April 2014

Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Guerlain ceo Laurent Boillot
Insight: Make-up
Category overview
Budget brands
The latest trends
Retail
Innovative strategies
Retail
Vending machines
Store concepts
Digital Social media content
Market watch: Latin America
Regional overview
Mexico: country analysis
Mexico: prestige retailing
Colombia: country analysis
Colombia: prestige retailing
Argentina: country analysis
Argentina: prestige retailing
Radar A profile of six up-and-coming beauty brands
Emerging markets Company profile: Mahogany
Travel retail: Brazilian travelers
Analysis
Industry viewpoint
Packaging: Decoration techniques
Trends analysis
Innovations
Last word Diagonal Reports analyst Jacqueline Clarke

BW Confidential - Issue #17 - March/April 2014