BW Confidential - Issue #17 - March/April 2014 - (Page 20)

Launches Fragrance French brand Carven (Groupe Jacques Bogart) is looking to create a third fragrance pillar with its new launch Carven L'Eau de Toilette. The new scent comes just one year after the launch of Carven Le Parfum, which along with classic line Ma Griffe, form the brand's two main fragrance lines. Carven L'Eau de Toilette is described as a fresh, floral musk scent with top notes of lemon and peony, a heart of freesia and white hyacinth and a base of white musk and amber. It was created by perfumer Francis Kurkdjian. In France, the fragrance launched exclusively at concept store Colette in Paris at the end of February, and will roll out to Sephora in April. In the US, the brand has an exclusive with Saks for six months and will then roll the fragrance out to other department stores in the country. Launch: February (exclusives); April rollout Prices: 30ml EdT - €42; 50ml EdT - €62; 100ml EdT - €80 French jewelry brand Cartier is launching a new fragrance this spring, called Cartier La Panthère. The fragrance, composed by in-house perfumer Mathilde Laurent, is a re-imagined version of the first Cartier fragrance, which was inspired by the panther and originally launched in the 80s. The floral scent has a heart of gardenia, and a cyprus, floral and musk accord. It comes in a geometric glass bottle that draws its inspiration from Cubism and is topped with a gold metal cap. La Panthère's ad campaign is directed by Sean Ellis and features model Erin Wasson. Launch: March Price: 30ml EdP - €59; 50ml EdP - €84; 75ml EdP - €105.50 French brand Sisley is launching a new women's fragrance this spring called Eau Tropicale. The floral fragrance takes its inspiration from a tropical rainforest, with top notes of hibiscus, passion flower and ginger, a heart of tuberose and a base of cedar and patchouli. It was composed by Domitille Bertier from IFF. Eau Tropicale is the brand's sixth fragrance line. Sisley managing director Philippe d'Ornano says the brand's fragrance business has seen 35% growth over the past five years and that the segment now represents 20% of its sales in Europe. Launch: May Prices: 50ml EdT - €67.50; 100ml EdT - €112 Burberry launched a women's version of Brit Rhythm in February, the brand's first feminine fragrance since it took its beauty business in-house in April 2013. The new fragrance is the women's counterpart to Brit Rhythm for men, which launched last September. The fragrance is described as a powdery floral. The fragrance's communication campaign is largely digital, according to the company. Users can pre-order a scented Brit Rhythm fragrance bottle tattoo on burberry.com, retailer websites and on digital ads. In-store, shoppers can scan QR codes or access content on their smartphones by visiting thisisbrit.com. At major international retailers, they can take pictures in Brit Rhythm photo booths and share them on social networks. Launch: February Price: 90ml EdT - €90 20 March-April 2014 - N°17 - BW Confidential http://www.burberry.com http://www.thisisbrit.com

Table of Contents for the Digital Edition of BW Confidential - Issue #17 - March/April 2014

Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Guerlain ceo Laurent Boillot
Insight: Make-up
Category overview
Budget brands
The latest trends
Retail
Innovative strategies
Retail
Vending machines
Store concepts
Digital Social media content
Market watch: Latin America
Regional overview
Mexico: country analysis
Mexico: prestige retailing
Colombia: country analysis
Colombia: prestige retailing
Argentina: country analysis
Argentina: prestige retailing
Radar A profile of six up-and-coming beauty brands
Emerging markets Company profile: Mahogany
Travel retail: Brazilian travelers
Analysis
Industry viewpoint
Packaging: Decoration techniques
Trends analysis
Innovations
Last word Diagonal Reports analyst Jacqueline Clarke

BW Confidential - Issue #17 - March/April 2014