REFLETS MAGAZINE - N°139 - Juillet/Août 2021 - Revue d'information et de réflexion économique - Version Preview - 92

RÉSEAU
THE SPORTS CHAIR IS OFF
THE STARTING BLOCKS
ESSEC recently launched a new Sports Chair reasserting the school's leadership in - and on! - the field. Karoline Strauss,
Chair Professor, tells us more about the program and its goals.
Reflets Magazine: What are the activities of the Chair?
Karoline Strauss: We train future leaders in sports
business and provide them with an understanding
of sport as a complex global industry with multiple
stakeholders and impacts on society. We also share
" lessons learned " from sport, ranging from the development
of individual strengths and values to the
effective leadership of groups and teams. Our aim is
to become a think tank on the subject of sports management,
to create a research community, and produce
high-level academic and applied research.
RM: What are the contents of the courses?
K. Strauss: We offer courses with a focus on professional practice
and an international mindset, including a highly anticipated 5-day
seminar with 50 speakers taking a deep-dive into key topics such
as risk management and data analytics. Next year, we will launch
a second seminar on data and digital trends, including eSports.
Students also take courses on sports governance, the organization
of big events, leadership and/or sport marketing, and work on case
studies by our partners.
RM: What profiles do you look for in your students?
K. Strauss: We are open to Global BBA students in their final year
of studies, to Master in Management students from their second
year of studies onwards, and to Master Spécialisé students. Each
year we select around 30 students.
RM: Who are the Chair's partners?
K. Strauss: We are extremely proud to partner with Allianz France,
EDF, the French Basketball Federation, Paris
Saint-Germain, Stade français Paris, INSEP, and
Sport dans la Ville.
RM: Does ESSEC hold a special place in the
sports ecosystem?
K. Strauss: Our Chair is unique in that it propo ses
both a coherent specialization within its existing
programs, and an integrated set of learning experiences
with sports stakeholders. Also, we have a
strong focus on creating positive impact, in line with
ESSEC's values. Last but not least, thanks to the legacy of the
Sports Marketing Chair and Sports Marketing Masters (see Thier ry
Lardinoit's testimony), we have an outstanding network of alumni
in the industry.
RM: What are your connections with ESSEC Alumni?
K. Strauss: We work closely with ESSEC Alumni and its Sport
Business Club around talks and seminars, and on the ESSEC Sports
Chair Knowledge Series, a series of events that brings together
research and insights from practice. Alumni also speak in our
courses and seminars, and volunteer to mentor our students and
support their work on case studies. We could not be more grateful
for their help. I also want to pay tribute to Germain Terraux (E04),
who served as the Executive Director during the launch of the
Chair, and made an invaluable contribution to its success.
Find out more:
sports-chair.essec.edu / chairsport@essec.edu
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http://sports-chair.essec.edu

REFLETS MAGAZINE - N°139 - Juillet/Août 2021 - Revue d'information et de réflexion économique - Version Preview

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