research@hec - Issue #10 - (Page I)

Marc Vanhuele THESE ARTICLES research David Thesmar Pierre Dussauge Research@hec presents managers with articles based on publications by HEC's professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC's research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues. Any comments, criticisms, and suggestions that you may have are welcome at (French language) II – What Makes Entrepreneurs Tick? V – Entrepreneurial Optimism III – This I Like, That I Don’t Like: How Consumers’ Attitude About a Brand Influences Sales VII – Partnering with Competitors: a Thoughtful Choice ABOUT In this issue: No. 10 • September - October 2009 hec Bernard Garrette z z z z

Table of Contents for the Digital Edition of research@hec - Issue #10

Cover & Contents
What Makes Entrepreneurs Tick?
This I Like, That I Don’t Like
Entrepreneurial Optimism
Partnering with Competitors: a Thoughtful Choice

research@hec - Issue #10