research@hec - Issue #11 - (Page I)

Kristine De Valck THESE ARTICLES research Laurent Frésard Research@hec presents managers with articles based on publications by HEC's professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC's research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues. Any comments, criticisms, and suggestions that you may have are welcome at research@hec.fr www.hec.fr/fondation (French language) fondation@hec.fr www.hec.edu II – Should Business Schools Conduct Research on Innovation? III – Cash Reserves: Both Safety and Strategy! V – A Grain of Sand: Often a Pearl, Sometimes Poison VII – Increasing the Effectiveness of Online Advertising ABOUT In this issue: No. 11 • October - November 2009 Laoucine Kerbache hec z z z http://www.hec.edu/News/Homepage/Knowledge-impact/Newsletter-Research-HEC

Table of Contents for the Digital Edition of research@hec - Issue #11

Cover & Contents
Should Business Schools Conduct Research on Innovation?
Cash Reserves: Both Safety and Strategy!
A Grain of Sand: Often a Pearl, Sometimes Poison
Increasing the Effectiveness of Online Advertising

research@hec - Issue #11

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