Research@hec presents managers with articles based on publications by HEC's professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC's research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues.
Any comments, criticisms, and suggestions that you may have are welcome at email@example.com www.hec.fr/fondation (French language) firstname.lastname@example.org www.hec.edu
II – Trailing a Scent: Does Age Affect Perfume Brand Loyalty? IV –When the Going Gets Tough, Who Can You Trust? VI – Major Risks and Public Management VIII – Excellence in Finance Research at HEC Paris
In this issue:
No. 13 • February-March 2010
Table of Contents for the Digital Edition of research@hec - Issue #13