research@hec - Issue #16 - (Page I)

Bertrand Quélin THESE ARTICLES research Charlotte Krychowski Bige Saatcioglu Research@hec presents managers with articles based on publications by HEC's professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC's research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues. Any comments, criticisms, and suggestions that you may have are welcome at research@hec.fr www.hec.fr/fondation (French language) fondation@hec.fr www.hec.edu II – Real Options for Optimal Investment Strategies IV – Social Construction of Identity among Poor Consumers VI – Promoting Creativity Same-Discipline vs Cross-Discipline Interactions VIII – Launch of the AXA – HEC Paris Chair ABOUT In this issue: No. 16 • August-September 2010 hec Kevyn Yong z z z z http://www.hec.fr/fondation http://www.hec.edu

Table of Contents for the Digital Edition of research@hec - Issue #16

Cover & Contents
Real Options for Optimal Investment Strategies
Social Construction of Identity among Poor Consumers
Promoting Creativity Same-Discipline vs Cross-Discipline Interactions
Launch of the AXA – HEC Paris Chair

research@hec - Issue #16

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