research@hec - Issue #27 - (Page 1)

research M AT I È R E À P E N S E R P O U R D I R I G E A N T S hec SELIN ATALAY, assistant professor of marketing 27 June-July 2012 Why shoppers choose products from the center of displays Word of mouth on the Internet: Being aware of message distortion KRISTINE DE VALCK, associate professor of marketing Avoiding the dangers of online product recommenders JOSEPH LAJOS, assistant professor of marketing

Table of Contents for the Digital Edition of research@hec - Issue #27

Cover & Contents
Why shoppers choose products from the center of displays
Word of mouth on the Internet: Being aware of message distortion
Avoiding the dangers of online product recommenders

research@hec - Issue #27

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