JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 30

BUSINESS Human capital Formulating a long-term strategy Marketing is a key to the development of any company, especially in the challenging world of composites. AN INTERVIEW WITH PETER GEORGE, GLOBAL MARKETING MANAGER, GURIT JEC Composites Magazine: What is your role as global marketing manager? Peter GEORGE: I am responsible for assisting different parts of the Gurit Group to formulate our long-term strategy and for managing projects that emerge from these plans. These include long-term investments, alliances and marketing activities. I am very fortunate that our marketing communications team, led by Samantha Keen, has a great deal of expertise in this area. JCM: What are the biggest challenges you face in your job, and how do you deal with them? P.G.: Gurit is presented with a lot of opportunities for developing future business within various industries. It is important for us to choose which opportunities we pursue according to our strengths, so we can focus sufficient time and resources on resolving our customers’ problems. Another challenge is that we are growing rapidly into many new areas, all of which demand an increasing customer awareness of what we do. JCM: Can you tell us what specific training, degrees, and/or experience led you to your current position in the composite industry? P.G.: I have a degree in materials sciences and an MBA. It is so important to understand not only the technology of the products you produce, but also how they fit into the business picture. Much of my career before composites was with adhesives of various types. JCM: What is the current market like for a marketing manager in the industry, and where do you see this market heading? P.G.: The key trend is, of course, growth. Composites are strongly penetrating many markets as these lighter, stronger and more processable materials are increasingly substituted for traditional ones. The possibilities for using new materials are often unknown to designers and manufacturers, so the role of the composite marketeer is vital to increase the awareness of composites in general, as well as an awareness of Gurit’s capabilities. This growth of novelty in composites will continue and so there will always be a big role for marketing new ideas. JCM: What is your advice to anyone who wants enter this industry? P.G.: In a dynamic and international market such as this, you have to be prepared to travel. It is important to choose the right employer. If you are going to learn, you need to surround yourself with talented and enthusiastic people in a company addressing challenging issues. Gurit is growing and often seeking bright individuals to join us. It can often start with someone sending in a speculative CV, as this demonstrates they have initiative and drive. In dynamic times, you never know what can come from an e-mail. More information: www.gurit.com Contact: careers@gurit.com Gurit marketing new ideas such as their carbon fibre autopanel technology International experience is also very valuable and many of our employees have worked abroad. During my career, I have lived in the Middle East, managed a European sales network, and I have also learnt to speak some French, which has proved to be a very useful tool. A background in sales is important for my role too – we must not forget that all our research, manufacturing and promotional activity has a point: that a customer is eventually going to buy something because it makes its business work better. JEC Composites Magazine / No35 September 2007
http://www.gurit.com

JEC COMPOSITES MAGAZINE - Issue #35 - September 2007

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #35 - September 2007

Edito
CONTENTS
NEWS WORLDWIDE
- Companies
- Agenda of events
- 2008 JEC Singapore
BUSINESS
- Market survey
- Niche markets
- Trends
- Human capital
FEATURE - MARINE
- Market
- Raw Materials
- Process
- Application
USERS’ PLATFORM
- Composites in the world
- Successful partners
- Applications
KNOW-HOW
- Warp knitting technology
- Testing
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 1
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 2
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - Edito
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 4
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 5
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - CONTENTS
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 7
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Companies
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 9
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Agenda of events
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 11
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - 2008 JEC Singapore
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 13
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 14
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 15
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Market survey
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 17
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 18
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 19
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 20
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 21
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 22
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 23
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Niche markets
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 25
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Trends
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 27
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 28
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 29
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Human capital
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 31
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Market
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 33
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Raw Materials
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 35
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 36
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 37
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 38
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 39
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Process
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 41
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 42
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 43
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 44
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 45
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 46
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 47
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Application
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 49
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Composites in the world
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Successful partners
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 52
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 53
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 54
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 55
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 56
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 57
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Warp knitting technology
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 59
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 60
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 61
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 62
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - - Testing
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 64
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 65
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 66
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 67
JEC COMPOSITES MAGAZINE - Issue #35 - September 2007 - 68
https://www.nxtbook.fr/newpress/jeccomposites/jcm2109_142
https://www.nxtbook.fr/newpress/jeccomposites/jcm2107_141
https://www.nxtbook.fr/newpress/jeccomposites/jcm2105_140
https://www.nxtbook.fr/newpress/jeccomposites/jcm2103_139
https://www.nxtbook.fr/newpress/jeccomposites/jcm-experts-digest-additive-manufacturing-2020
https://www.nxtbook.fr/newpress/jeccomposites/jcm2101_138
https://www.nxtbook.fr/newpress/jeccomposites/jcm2011_Special_Issue4
https://www.nxtbook.fr/newpress/jeccomposites/jcm2011_137
https://www.nxtbook.fr/newpress/jeccomposites/jcm2009_136
https://www.nxtbook.fr/newpress/jeccomposites/jcm2007_135
https://www.nxtbook.fr/newpress/jeccomposites/jcm_2020_Q1_Innovation_Report
https://www.nxtbook.fr/newpress/jeccomposites/jcm2005_Special_Issue3
https://www.nxtbook.fr/newpress/jeccomposites/jcm2005_134
https://www.nxtbook.fr/newpress/jeccomposites/jcm2003_133
https://www.nxtbook.fr/newpress/jeccomposites/jcm2001_132
https://www.nxtbook.fr/newpress/jeccomposites/jcm1911_Special_Issue2
https://www.nxtbook.fr/newpress/jeccomposites/jcm1911_131
https://www.nxtbook.fr/newpress/jeccomposites/jcm1909_130
https://www.nxtbook.fr/newpress/jeccomposites/jcm1907_129
https://www.nxtbook.fr/newpress/jeccomposites/jcm1905_128
https://www.nxtbook.fr/newpress/jeccomposites/jcm1903_Special_Issue1
https://www.nxtbook.fr/newpress/jeccomposites/jcm1903_127
https://www.nxtbook.fr/newpress/jeccomposites/jcm1901_126
https://www.nxtbook.fr/newpress/jeccomposites/jcm1811_125
https://www.nxtbook.fr/newpress/jeccomposites/jcm1810_124
https://www.nxtbook.fr/newpress/jeccomposites/jcm1808_123
https://www.nxtbook.fr/newpress/jeccomposites/jcm1807_122
https://www.nxtbook.fr/newpress/jeccomposites/jcm1805_121
https://www.nxtbook.fr/newpress/jeccomposites/jcm1804_120
https://www.nxtbook.fr/newpress/jeccomposites/jcm1803_119
https://www.nxtbook.fr/newpress/jeccomposites/jcm1802_119-Supplement_Innovation_Report
https://www.nxtbook.fr/newpress/jeccomposites/jcm1801_118
https://www.nxtbook.fr/newpress/jeccomposites/jcm1711_117
https://www.nxtbook.fr/newpress/jeccomposites/jcm1710_116
https://www.nxtbook.fr/newpress/jeccomposites/jcm1708_115
https://www.nxtbook.fr/newpress/jeccomposites/jcm1707_114
https://www.nxtbook.fr/newpress/jeccomposites/jcm1706_113
https://www.nxtbook.fr/newpress/jeccomposites/jcm1704_112
https://www.nxtbook.fr/newpress/jeccomposites/jcm1703_111
https://www.nxtbook.fr/newpress/jeccomposites/jcm1701_110
https://www.nxtbook.fr/newpress/jeccomposites/jcm1611_109
https://www.nxtbook.fr/newpress/jeccomposites/jcm1610_108
https://www.nxtbook.fr/newpress/jeccomposites/jcm1608_107
https://www.nxtbook.fr/newpress/jeccomposites/jcm1607_106
https://www.nxtbook.fr/newpress/jeccomposites/jcm1605_105
https://www.nxtbook.fr/newpress/jeccomposites/jcm1604_104
https://www.nxtbook.fr/newpress/jeccomposites/jcm1603_103
https://www.nxtbook.fr/newpress/jeccomposites/jcm1601_102
https://www.nxtbook.fr/newpress/jeccomposites/jcm1511_101
https://www.nxtbook.fr/newpress/jeccomposites/jcm1510_100
https://www.nxtbook.fr/newpress/jeccomposites/jcm1509_99
https://www.nxtbook.fr/newpress/jeccomposites/jcm1507_98
https://www.nxtbook.fr/newpress/jeccomposites/jcm1505_97
https://www.nxtbook.fr/newpress/jeccomposites/jcm1504_96
https://www.nxtbook.com/newpress/jeccomposites/jcm1503_95
https://www.nxtbook.com/newpress/jeccomposites/jcm1501_94
https://www.nxtbook.com/newpress/jeccomposites/jcm1412_93
https://www.nxtbook.com/newpress/jeccomposites/jcm1410_92
https://www.nxtbook.com/newpress/jeccomposites/jcm1409_91
https://www.nxtbook.com/newpress/jeccomposites/jcm1406_90
https://www.nxtbook.com/newpress/jeccomposites/jcm1405_89
https://www.nxtbook.com/newpress/jeccomposites/jcm1404_88
https://www.nxtbook.com/newpress/jeccomposites/jcm1403_87
https://www.nxtbook.com/newpress/jeccomposites/jcm1401_86
https://www.nxtbook.com/newpress/jeccomposites/jcm1311_85
https://www.nxtbook.com/newpress/jeccomposites/jcm1310_84
https://www.nxtbook.com/newpress/jeccomposites/jcm1308_83
https://www.nxtbook.com/newpress/jeccomposites/jcm1307_82
https://www.nxtbook.com/newpress/jeccomposites/jcm1305_81
https://www.nxtbook.com/newpress/jeccomposites/jcm1304_80
https://www.nxtbook.com/newpress/jeccomposites/jcm1303_79
https://www.nxtbook.com/newpress/jeccomposites/jcm1301_78
https://www.nxtbook.com/newpress/jeccomposites/jcm1212_77
https://www.nxtbook.com/newpress/jeccomposites/jcm1210_76
https://www.nxtbook.com/newpress/jeccomposites/jcm1208_75
https://www.nxtbook.com/newpress/jeccomposites/jcm1207_74
https://www.nxtbook.com/newpress/jeccomposites/jcm1206_73
https://www.nxtbook.com/newpress/jeccomposites/jcm1204_72
https://www.nxtbook.com/newpress/jeccomposites/jcm1203_71
https://www.nxtbook.com/newpress/jeccomposites/jcm1201_70
https://www.nxtbook.com/newpress/jeccomposites/jcm1111_69
https://www.nxtbook.com/newpress/jeccomposites/jcm1110_68
https://www.nxtbook.com/newpress/jeccomposites/jcm1108_67
https://www.nxtbook.com/newpress/jeccomposites/jcm1107_66
https://www.nxtbook.com/newpress/jeccomposites/jcm1105_65
https://www.nxtbook.com/newpress/jeccomposites/jcm1104_64
https://www.nxtbook.com/newpress/jeccomposites/jcm1103_63
https://www.nxtbook.com/newpress/jeccomposites/jcm1101_62
https://www.nxtbook.com/newpress/jeccomposites/jcm1011_61
https://www.nxtbook.com/newpress/jeccomposites/jcm1010_60
https://www.nxtbook.com/newpress/jeccomposites/jcm1009_59
https://www.nxtbook.com/newpress/jeccomposites/jcm1006_58
https://www.nxtbook.com/newpress/jeccomposites/jcm1005_57
https://www.nxtbook.com/newpress/jeccomposites/jcm1004_56
https://www.nxtbook.com/newpress/jeccomposites/jcm1003_55
https://www.nxtbook.com/newpress/jeccomposites/jcm1001_54
https://www.nxtbook.com/newpress/jeccomposites/jcm0911_53
https://www.nxtbook.com/newpress/jeccomposites/jcm0910_52
https://www.nxtbook.com/newpress/jeccomposites/jcm0909_51
https://www.nxtbook.com/newpress/jeccomposites/jcm0907-08_50
https://www.nxtbook.com/newpress/jeccomposites/jcm0906_49
https://www.nxtbook.com/newpress/jeccomposites/jcm0904_48
https://www.nxtbook.com/newpress/jeccomposites/jcm0903_47
https://www.nxtbook.com/newpress/jeccomposites/jcm0901_46
https://www.nxtbook.com/newpress/jeccomposites/jcm0811_45
https://www.nxtbook.com/newpress/jeccomposites/jcm0810_44
https://www.nxtbook.com/newpress/jeccomposites/jcm0809_43
https://www.nxtbook.com/newpress/jeccomposites/jcm0807_42
https://www.nxtbook.com/newpress/jeccomposites/jcm0806_41
https://www.nxtbook.com/newpress/jeccomposites/jcm0805_40
https://www.nxtbook.com/newpress/jeccomposites/jcm0803_39
https://www.nxtbook.com/newpress/jeccomposites/jcm0801_38
https://www.nxtbook.com/newpress/jeccomposites/jcm0712_37
https://www.nxtbook.com/newpress/jeccomposites/jcm0710_36
https://www.nxtbook.com/newpress/jeccomposites/jcm0709_35
https://www.nxtbook.com/newpress/jeccomposites/jcm0707_34
https://www.nxtbook.com/newpress/jeccomposites/jcm0706_33
https://www.nxtbookmedia.com