JEC COMPOSITES MAGAZINE - Issue #37 - December 2007 - 25

More information DSM has annual sales of over €8 billion and employs some 22,000 people worldwide. The company began trading with China in 1963 and opened its first representative office in Beijing in 1993. Today, DSM has invested in China for over a decade. Since opening its first sales office in China, its annual sales have increased from USD 20 million in 1993 to USD 775 million in 2006. In China, DSM produces and markets vitamins, antibiotics, coating and structural resins, engineering plastics, and fibre intermediates. The DSM Composite Resins business unit is the European market leader in unsaturated polyesters (UPE) and has its own pan-European distributor (Euroresins). UPE are used for the production of fibrereinforced plastics or non-reinforced filled products in end-use applications such as marine, leisure, building & construction, automotive and wind turbine blades. reach €800M by 2010, i.e. a 17% yearly growth over the next three years. To achieve this objective, the business unit plans to generate: - €100M of organic growth by maintaining its market share and focusing on growing segments and geographies; - €50M additional sales related to innovation, by aggressively pushing innovation and leveraging current strengths; and - €150M sales through mergers and acquisitions. Given the very high growth rates observed, particularly in the Chinese and Asian markets, the plan appears to be quite feasible. Together the division’s European entitie and the Asian entitie should generate €750M. DSM’s Neoxil business should generate €100M. The new production capacities inaugurated Tank farm in Shanghai are part of this strategic plan, and should suffice to reach the objectives. DSM also has a firm commitment to sustainable development and cares about the impact of its products and processes on the environment. For example in China DSM Composite Resins is supporting the wind turbine industry with resin products that are JOHN VAN OSCH : The composite industry today is driven by the growth trends in infrastructure, this we see back in fast growing markets like windmills and tanks & pipes. Next to that we also see growth in consumer consumption that accelerates markets like marine and automotive applications. JCM: Which sectors are to be explored in particular? JOHN VAN OSCH : We focus on those applications which support China's growth and compliment our used in a fast infusion process and offers new products and technologies that are fast curing for all components. This means that there is no need for long post curing cycles, which significantly saves production time and energy. Accordingly, the company will ensure that global environmental standards are strictly adhered to in the new plant, as in all of its facilities. technology leadership position, targetting areas which will maximize our return in value. JCM: Does your approach of the Chinese market differ from what you do elsewhere? JOHN VAN OSCH : The new plant will produce Neoxil products to the same high quality, safety and environmental standards that have made the Neoxil brand a benchmark for fiber sizing emulsions for more than 30 years with improved services and faster delivery, from which our new and existing customers will greatly benefit. AN INTERVIEW WITH MR. JOHN VAN OSCH, BUSINESS UNIT DIRECTOR DSM COMPOSITE RESINS JEC Composites Magazine: why do you invest in China? JOHN VAN OSCH : We see strong growth opportunities for sizing and binder in glass fiber reinforcement in Asia, particularly in the Chinese market. JCM: In your opinion, what is driving the composite market in China today? No37 December 2007 / JEC Composites Magazine

JEC COMPOSITES MAGAZINE - Issue #37 - December 2007

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #37 - December 2007