JEC COMPOSITES MAGAZINE - Issue #53 - November/December 2009 - 22

FEATURE “Automotive” Thermoplastics Greener solutions for new vehicles with reduced environmental impact SABIC Innovative Plastics has been honoured with a 2009 Green Dot Environmental Responsibility Award™ in Transportation for its pioneering work on the Hyundai QarmaQ Advanced Technology Demonstration Vehicle (ATDV). he company won second prize in the annual award programme, which recognizes products and services from environmentally-responsible organizations. SABIC Innovative Plastics, which co-developed the QarmaQ with Hyundai Motor Company, incorporated next-generation composites and thermoplastics from its broad product portfolio throughout the vehicle to reduce weight and greenhouse gas emissions. The use of these materials in glazing, interior components, fenders, hood and the Elastic Front™ pedestrian safety system led to weight reductions of up to 60 kg vs. traditional materials. According to an audit by GreenOrder, an environmental strategy firm based in New York, N.Y., this means the QarmaQ would save about 80 litres of diesel per year, and would cut annual greenhouse gas emissions by more than 200 kg. T Focus Founded in 2006 by the Farmani Group, the annual Green Dot Awards are judged by a panel of experts. Winners were selected from thousands of entries from more than 25 countries. The winners in each category are showcased in the full colour Green Dot Awards book made of recyclable materials. The book is distributed in bookstores around the world. The QarmaQ showcases the significant environmental advantages of using high-performance plastics. For example, Xenoy iQ™ and Valox iQ™ resin composites from SABIC Innovative Plastics are derived from up to 65% post-consumer plastic waste. The materials are used in key parts of the vehicle, thus helping divert plastic bottles from potential landfilling. Paintfree solutions used for the vehicle’s interior help to reduce volatile emissions given off during traditional painting operations. SABIC Innovative Plastics’ Flexible Noryl™ resin enables thinner wire and cable coatings that help reduce vehicle weight and allow more electronics in the same space. Designed at Hyundai Motor Europe's Design and Technical Centre in Rüsselsheim, Germany, and engineered in close cooperation with SABIC Innovative Plastics, the QarmaQ validated more than 30 key technologies that can help automakers achieve their emerging goals. More information: www.sabic-ip.com Hyundai QarmaQ Advanced Technology Demonstration Vehicle (ATDV) “It is a great honour to receive the prestigious Green Dot Award for our work in the creation of the Hyundai QarmaQ,” said John Madej, general manager, Product and Marketing for Automotive, at SABIC Innovative Plastics. jec composites magazine / No53 November - December 2009

http://www.greendotawards.com http://www.sabic-ip.com

JEC COMPOSITES MAGAZINE - Issue #53 - November/December 2009

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #53 - November/December 2009