JEC COMPOSITES MAGAZINE - Issue #75 - August/September 2012 - 18

Market

human resource

Marketing intelligence: analysing
markets to provide the right solutions
- Marketing intelligence: analysing markets to provide the right solutions ...................... p18 - Turkey: a steadily growing composite market ........................ p19 - Thermoset resins: overview on trends ..... p22 These are some of the tasks that Emmanuel Mussault, as the new marketing intelligence and communications manager, will carry out at Lectra, a specialist in flexible materials cutting and associated software.

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ased at the Paris head office and reporting to Daniel Harari, general manager of Lectra, Emmanuel Mussault’s mission is to analyse the emerging issues facing the markets where the company operates – in particular fashion, the automotive industry and furnishing, as well as composites and industrial fabrics – to anticipate the future challenges for his customers and to promote the solutions provided by Lectra. «For almost 40 years, Lectra has been able to anticipate the development of its markets in order to support its customers with their strategic challenges. Emmanuel’s appointment has been made in a global context of profound change in numerous industrial sectors, in particular in fast-growing regions where we have in-depth knowledge of the global and local issues,» Daniel Harari says. «Anticipating the structural changes of our customers and supporting them in their

development projects constitute a fascinating challenge. This is how Lectra builds up its reputation,» Emmanuel Mussault explains.

Emmanuel Mussault

«Many companies are looking to revise their business models, and they seek a partner capable of supporting them in the context of a long-term relationship. My priority is to offer strategic support to the Lectra teams that work daily with our customers.» n
More information: www.lectra.com

More information ...
Lectra is the world leader in integrated technological solutions for the automation, streamlining and acceleration of product design, development and manufacturing processes in industries using flexible materials. The company develops the most sophisticated automated cutting software and systems, and proposes associated services, specific to a range of major markets comprising fashion (clothing, accessories, footwear), automotive (seats and car interiors, airbags), furnishing, and a wide variety of other industries such as aerospace, shipbuilding, wind energy and personal protective equipment. With a head count of 1,350 employees, Lectra supports 23,000 customers in more than 100 countries and posted sales of €206 million in 2011. Lectra is listed on NYSE Euronext.

18 jec composites magazine / No75 August - September 2012

http://www.intace.com http://www.lectra.com

JEC COMPOSITES MAGAZINE - Issue #75 - August/September 2012

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #75 - August/September 2012