JEC COMPOSITES MAGAZINE - Issue #148 - November/December 2022 - 16

BUSlNESS startup
CXP is a smart solution that replace easily general-use plastics
our warehouse and headquarters,
participated in other exhibitions
and seminars, developed new
grades of CXP wood, and developed
a plan to open a proprietary
factory this year.
Our company is currently in
the process of being verifi ed by
the market, both manufacturers
and consumers. Our most basic
grade, CXP-SD, is already used
by several manufacturers. We
also work with retailers, and
among them our best sellers are
our handle plates, toothbrushes,
cups and mugs, soap dishes and
Sodam tumblers.
Regarding development, we have
just released two new grades of
CXP: EL and HI, high ductility
and high intensity, respectively.
CXP-HI is ideal for items that
need to be strong despite being
constantly assembled and disassembled,
or fl aps and folds, while
CXP-EL is intended for items
that require some stretchiness,
such as watch bands and phone
cases. Of course, there are a myriad
of materials in the market that
can meet all the diff erent types
of demands. We are evolving
CXP to turn it into a complete
family of grades that can meet the
properties required by diff erent
manufacturers willing to move
away from toxic plastics and
welcome CXP wood into their
factories. We are committ ed to
developing products that refl ect
our
conscious
consumption
philosophy, purchases that are
actually good for the planet and
help it heal from the damage
that rampant consumerism has
caused.
What are the specifi c properties
and key benefi ts of CXP products/
technology?
L.H.: CXP is the only thermosoft
ening wood in the market,
which means it is the most readily
available material to replace
general-use plastics. Not only in
terms of properties, but it is also
quite aff ordable in comparison to
other technologies, as CXP does
not require high-quality wood as
a source material. It is a complete
solution, and one that can help
companies overhaul their environmental,
social and governance
(ESG) strategy with one simple
step: exchanging plastics for
CXP, which is compatible with
injection and extrusion machinery.
Th is means there is no need
to pause production while the
factory is being refi tt ed with new
machines. On top of that, making
wooden products instead of
plastic ones means that the recent
wave of plastic bans all over the
world is no longer a concern.
For the users of CXP products,
the main benefi t is a healthier
life. When using plastic products,
people
are
exposed to
toxic substances that are added
during manufacturing, as well
as microplastics − tiny plastic
particles that shed from products.
Microplastic contamination
is one of the most diffi cult to
tackle, because unlike pieces that
you can see with your naked
eye and catch with your hands,
microplastics enter our system
through airways and the food
we eat, since the environment is
heavily polluted. Contamination
of the human body with plastic
toxins causes various health damages.
Everyone should be on the
lookout to minimize the use of
plastics, especially for items that
touch the mouth or that are used
to prepare food.
In which sectors
do you work the most?
L.H.: It is diff erent when it
comes to the products we sell.
For end-products, like the ones
we sell through our zero-waste
brand Carbon Storage, our main
sectors are retail and forestry.
We supply our CXP products
to other zero-waste shops and
governmental
organizations
A wide range of fi nal products
16
jec composites magazine / N°
in
the forestry sector. As for the
pellets, we supply them to the
companies manufacturing our
Carbon Storage products, that
148 November - December 2022
cover items from bathroom,
kitchen, offi ce and home interior
goods.
Have you been approached
by major accounts?
L.H.: Yes. Although we cannot
disclose their name, we have been
working with them for a long
time.
What are the next steps for your
company/products?
L.H.: We are working hard to
establish and secure a position on
the international market. We have
started exporting our Carbon
Storage products and materials
abroad, but we are still far from
our goal of replacing most of the
plastics used to manufacture new
goods worldwide.
To reach this goal, we are looking
for international partners, developing
more CXP grades that will
unlock a new range of markets,
and designing products that
resonate with customers' desire
for a healthier day-to-day life. We
want Carbon Storage products
to be omnipresent in one's life,
mindlessly integrated, instead of
being that one item they want to
buy or reach for when they feel
like declutt ering plastics from
their home once in a while.
We will also cultivate and sustainably
manage forests to gather
the wood resources for CXP
manufacturing. In doing this, we
can not only help the global environment
but also create socially-sustainable
jobs. Last but not
least, we are also doing research
work to develop and install new
sources of clean energy to power
our factory and operations. We
strive to be as carbon negative as
possible, therefore maximizing
our positive impact on the environment.
More
information:
https://cxp.kr/en/
https://www.cxp.kr/en/
JEC COMPOSITES MAGAZINE - Issue #148 - November/December 2022

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