Guide_Design_2020 - 133

DESIGN THINKING

AGENCE DE CRÉATION 360
@agence_specimens

Une empreinte animale comme hymne à la part d'instinctivité qui demeure en nous. Toujours libre,
indomptable et fluctuante ! Une signature sans vanité qui viendrait juste capturer l'essentiel. Une audace
créative qui nous permet de nous aventurer et d'évoluer sur les territoires infinis de la création 360.
STRATÉGIE | BRANDING | IDENTITÉ | COM | DESIGN | PACKAGING | RETAIL | DIGITAL | CUSTOMER EXPERIENCE

NOS MISSIONS
Mener une réflexion stratégique et créative globale avec déploiement 360.
Signer des campagnes audacieuses et légitimes qui s'appuient sur la vérité des marques et des
produits sur le segment du luxe ou porteur d'une image sélective.

LES DIRIGEANTS

Thierry DURIAU

FONDATEUR,
DIRECTEUR
DE CRÉATION

NOS TERRITOIRES
STRATÉGIE : Plateforme de Marque - Positionnement - Claim - Storytelling
BRANDING : Identité Visuelle - Concept - Codes et Univers - Charte Graphique
CONTENT : Direction Artistique - Com Visuelle - Film Reveal - Motion Design - Photographie
360 : Fil Rouge - Look & Feel - Customer Experience - Retailtainment - Merchandising - POS
DESIGN : Volume - Packaging - Habillage Graphique - Edition Limitée - Wrapping
ÉDITION : Dossier de Presse - Outils Formations - PR Box
DIGITAL : Expérience Digitale - Site Internet - Education
DÉVELOPPEMENT : Conseil et Suivi de Production - Maquette et Prototype - Sourcing
NOS RÉFÉRENCES
L'ORÉAL LUXE : Yves Saint Laurent - Lancôme - Biotherm - Giorgio Armani
LVMH : Moët & Chandon - Dom Pérignon - Guerlain - Givenchy
INTERPARFUMS : Coach - Repetto - Lanvin - Rochas - S.T. Dupont
SHISEIDO GROUP : Dolce & Gabbana - Zadig & Voltaire - Shiseido - Narciso Rodriguez - Elie Saab
PUIG : Jean-Paul Gaultier - Comme des Garçons - Paco Rabanne - Prada
COTY : Hugo Boss - Joop!
AUTRES : Clarins - Mugler - Cartier Parfums - MAC Cosmetics - Yves Rocher - Mauboussin Mercedes-Benz Parfums

DIRECTRICE ASSOCIÉE,
PLANNER STRATÉGIQUE
& STORYTELLER

STRUCTURE
Année de création : 2005
Agence indépendante
Forme juridique : S.A.R.L.
Capital : 40 000 euros
EFFECTIF
Total : 12

Nos plus belles créations en 2019 :

CAMPAGNE 360 : Lancôme, La Vie Est Belle en Rose | Narciso Rodriguez, Pure Musc |
Elie Saab, Girls of Now | Zadig & Voltaire, NoRules
ANIMATION : Dolce & Gabbana, Animation All Year Long | Comme des Garçons, Brand Animation &
Consumer Experience
RETAIL : Cartier Parfums, Animation Noël & Retailtainment | Mugler Parfums, Launch EDT Angel
Podium Concept & Retailtainment | Coach Parfums, Retail & Visual Design |
MAC Cosmetics, Retail Event
VISUEL COM : Mercedes-Benz Parfums | Mauboussin Parfums

2020

Valérie MALÉ

133

CONTACTEZ-NOUS
Valérie Malé / Thierry Duriau
9, rue François Coppée - 92240 Malakoff
Tél. : +33 1 55 48 03 60
vmale@specimens.fr
tduriau@specimens.fr
www.specimens.fr

STRATEGIES - GUIDE DESIGN


http://www.specimens.fr

Guide_Design_2020

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