Guide_Design_2020 - 179

DESIGN D'ENVIRONNEMENT

56 rue de Paris, 92100 Boulogne
+33 (0)1 55 60 19 90
stories@stories-design.com
stories-design.com

Cabinet de conseil et création retail,
nous accompagnons la transformation des marques
afin de bâtir une relation unique, mémorisable
et performante avec ses clients.
Parce que chaque marque a une histoire
et des histoires à partager, notre cabinet
se nomme tout simplement Stories.
THINKING STORIES
La vision Seamless :
* La maîtrise de la chaîne
de transformation et d'innovation
* L'empowerment de la marque
par addition de valeurs
* L'approche holistique

Screening cognitif :
* Les enjeux face aux objectifs
de l'entreprise
* Le consommateur copropriétaire
de la marque
* L'esprit de collaboration
et de co-construction

DOING STORIES
La présence visuelle et la présence à l'esprit :
* L'équilibre des actions rationnelles
et émotionnelles des marques
* La société actuelle en devenir comme baromètre
des sensations
* L'expérience globale, unique et mémorisable
comme signature

Brand story & brand scenario :
* Univers de référence de la marque
* Programme d'actions Design
et Activation

La performance créative :
* La durabilité comme garant du ROI
* La maîtrise d'une relation fidèle avec
chaque consommateur
* L'adaptabilité à différents formats
et la pertinence de l'application locale

DIRIGEANTS

Xavier Laforge

Président
Directeur Général

Dan Otmezguine

Directeur Général

FAITS MARQUANTS
2018 : Stories Hong-Kong
2019 : Lifestore Auchan
Luxembourg
CONTACTEZ-NOUS
Dan Otmezguine
+33 (0)1 55 60 19 90
d.otmezguine@stories-design.com

DOMAINES D'EXPERTISE ET PRODUITS SPÉCIFIQUES
Thinking Stories : Audit I Bilan d'image I Plateforme & Stratégie de marque I Positionnement image
Marketing Point de vente I Politique de formats I Stratégie de communication I Naming
Doing Stories : Identité visuelle I Architecture commerciale I Signalétique d'espaces I Identité de réseau
Merchandising I Digital in store I Brand Content I Retail calendar
PRINCIPAUX CLIENTS
2018 - 2019 : AMT I Areas I Auchan retail I Auchan Vietnam I Bao I Bonobo I Bouygues Telecom I Bow & Wow
CACD I Carmila I Carrefour Contact I Chow Tai Fook I Descamps I Elior Agora I Europe 1 I Elle (Chine) I Ensuite
Eurocommercial I Groupe Wane (Polynésie) I Healthy Options I H&H (Vietnam) I Ingka centres I Lagardère Active
Le Bristol I Le Marché Bio I Leroy Merlin (Chine) I Maison du Frais I Moët Hennessy I Tang Frères I Weleda
Wine Story (Philippines)

2020

179

STRATEGIES - GUIDE DESIGN


http://www.stories-design.com

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