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DESIGN GRAPHIQUE

BETC DESIGN
Les Magasins Généraux - 1, rue de l'Ancien Canal 93500 PANTIN
T: 01 56 41 81 00 www.betcdesign.fr

AGENCE DE DESIGN GLOBAL
Structurée autour d'une cellule d'observation qui place la qualité d'analyse au cœur
du processus créatif. Experte du Brand-Ritual TM : un savoir-faire stratégique et créatif
qui met le design au service des consommateurs pour le bénéfice des marques. Agile par la taille
et polyvalente par ses réseaux, elle possède un œil à Paris et un autre à Shanghai.
DOMAINES D'EXPERTISE
Branding : stratégie de marque, identité visuelle, système de marque, édition, rapport
annuel, signalétique, charte graphique.
Digital design : digital branding, images 3D / films d´animation, design d'interfaces /
interactivité.
Innovation produit : design produit et ergonomie, packaging / design volume.
Retail : design d'environnement, merchandising & PLV, signalétique.

CEO et fondateur
Christophe Pradère

Directeur de création
produit
Sébastien Leridon

PARTENAIRES ET FILIALES
BETC DESIGN LONDRES - BETC DESIGN SHANGHAI - BETC DESIGN CANTON

Worldwide Chief
Strategic Officer
Marianne Hurstel

Directrice de création
identité
Maud Mulder

Directrice
du développement
Barbara Viana

Directrice de création
architecture
Nara Lee

PRINCIPAUX CLIENTS
Alimentaire et Boisson : Albert Ménès, Elle&Vire, Danone Waters ( Badoit, evian, Salvetat ),
Groupe Prosol ( Grand Frais ), La Grande Epicerie, Intermarché, Pierre Marcolini, Poulain,
Simone a Soif !. Vins fins et Spiritueux : Chivas, Cointreau, Guanlan, Louis XIII, Metaxa,
Moët Hennessy, Piper-Heidsieck, Rémy Martin, Ricard, Royal Salute.
Beauté, Parfum et Santé : Amore Pacific, AHC, Bourjois, Caudalie, Cha Ling, ChicMax,
Coty, Enprani, Fred, Givenchy, Lovea, Hanting, Hera, Holika-Holika, Kans, Laboratoire
Garancia, Laneige, Maison Goutal, Make up Forever, Marie Dalgar, Ponroy ( Havea ),
Pechoin, Poiray, Sanofi, Sulwhasoo, Yves Rocher, Yue Sai. Lifestyle et Culture : Christofle,
Institut Français, Loro Piana, Louis Vuitton, Palais de la Porte Dorée, Qeelin, Solaris.
Transports : Autolib, Air France, Peugeot. Nouvelles technologies : Doro, Groupe Brandt
( De Dietrich, Sauter, Brandt, Vedette ), G7, La maison des startups LVMH, Naver, Parrot,
Scholtès. Tourisme, Loisirs et Sports : Accor Arena, Canal+, MK2, Scholtès, Sofitel
( Accor ), Sport-Elec, Ubisoft. Banque, Assurance et Services : Atos, Cofinoga, Sofinco.
CONTACTEZ-NOUS
Mr. Christophe Pradère
+33 ( 1 ) 56 41 81 08
christophe.pradere@betcdesign.fr

STRUCTURE
Année de création : 1991
Forme juridique : S.A.S
Groupe d'appartenance : BETC
Membre de HAVAS Design + / APCI

Mme. Barbara Viana
+33 ( 6 ) 64 58 85 97
barbara.viana@betcdesign.fr

2020

Directeur commercial
Adrien Vicariot

EFFECTIF
Total France :
direction/management :
consultants :
création :
stratégie :

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STRATEGIES - GUIDE DESIGN


http://www.betcdesign.fr

Guide_Design_2020

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