Aquatics Guide - 2017 - 15

SPECIAL ADVERTISING SECTION

keting, blogs and video content. Litmus'
2016 State of Email Report found that
72 percent of consumers prefer email as
their primary business to consumer communication. It's also most preferred by
journalists. According to the 2016 Cision
State of the Media Report, 91 percent of
journalists prefer the use of email for the
delivery of content. To effectively jump
out of the inbox and online, be concise
in your emails and tell your story rather
than " sell " it. Based on the survey, journalists are also more likely to cover content that is emailed with bios and backgrounders and links to hi-res photos.
Make It Personal
According to the Cisco® Visual Networking Index, video will dominate 82 percent
of all consumer online traffic by 2020.
Video lends itself to personalization and
personalization increases conversion.
Whether informal or formal, you can
impact engagement by simply utilizing
media live streams, on-the-go broadcasts,
consumer video testimonies, video storytelling and video content distribution.
Getting to know journalists and bloggers on a personal level can also influence engagement. Use social media to
get to know their preferences, make honest connections and track their hashtags.
Becoming familiar with their personal
preferences will help you target what
they consider newsworthy content and,
in turn, improve your tactics.
Integrating these strategies into your current plan will revitalize media engagement
and help increase your bottom line. It's exciting to know that in the end, there's still
room for creativity and growth for any and
all marketers, including those marketing
municipal aquatic venues and programs.
Caroline Seward, CPRP, AFO, is the Program
Area Manager, City of Denton Parks and
Recreation (caroline.seward@cityofdenton.com).
Maria Denison is the Marketing Manager, City of
Denton Parks and Recreation (maria.denison@
cityofdenton.com).

aterparktech by Creative Polymer specializes in the next
generation of Polyurethane coatings,
SPLASH ARMOR and SLIDE ARMOR. These coatings can completely
transform the look of your park. Use
them to repair fiberglass slides, pools,
cracked concrete, and faded metal
poles. All of our products are made
factory direct and shipped right to
you. Our experts will provide you with
whatever you need to get the job done
or hire one of our nationwide contractors. Our ARMOR series is self-priming and specifically engineered to hold
up in the waterpark industry. The
ARMOR coatings have high-abra-

sion, UV and chlorine resistance. Our
company also has DECK ARMOR,
an antislip, decorative bead decking
system, and FOAM ARMOR, perfect
for safety pads and landing pads. Our
products have been used to transform
and prolong the life of waterparks of
all sizes across the country.

WATERPARKTECH BY
CREATIVE POLYMER
314.524.0191
WWW.WATERPARKTECH.COM

SLIDEARMOR
Before
Before

After 1 Coat

Before

After 1 Coat

TRANSFORM YOUR
WATERPARK
Roll or spray on
Self Priming
Abrasion Resistance
& UV Resistant
LONG LASTING

Call to
speak to our experts!

314-524-0191

Or order kits on
Waterparktech.com

WATERPARK

TECH.COM

by Creative Polymers

W W W. PA R K S A N D R E C R E AT I O N . O R G | A Q UAT I C S G U I D E 2 0 1 7 |

Parks & Recreation

http://WWW.WATERPARKTECH.COM http://www.Waterparktech.com http://www.TECH.COM

Aquatics Guide - 2017

Table of Contents for the Digital Edition of Aquatics Guide - 2017