April 2016 - Parks & Recreation - 23

trust and commitment to create a
balance between existing and new
funding sources. According to a
2006 study, only 39 percent of the
public wanted to have user fees or
increased taxation, but the majority
of those surveyed wanted the parks
to remain non-exclusive and affordable. A 2005 case study of Gwinnett
County, Georgia, suggested strategic
planning is the key to financial management of public recreation.

adapted in many communities across
the United States. While there were
cross-cutting strategies that emerged
from these interviews, they were applied in a variety of ways by the agencies and readers should consider the

best ways to apply these within their
own communities.
(1) Contributing to Economic Development: Recreation and park
services were widely believed to be
an economic catalyst for the com-

Implementation and Design
To better understand the issues faced
and strategies implemented by park
and recreation agencies, researchers contributing to this article conducted interviews with the directors
of seven South Carolina park and
recreation agencies. These agencies
were selected because they were
identified as " financially successful
departments " by the South Carolina
Recreation and Parks Association.
The agencies represented municipal, county and special district park
and recreation agencies. Interviews
with directors and key staff focused
on the unique nature of each community, economic challenges, strategies employed to overcome these
challenges and future projects and
programming. The research team
took detailed interview notes, met
to discuss the content of each interview and developed a set of overarching themes. The themes provided
insight into strategies agencies employed to best position themselves
to grow financially, despite difficult
economic conditions.
Strategies that Work
Through the data analysis, six strategies or trends emerged. These strategies were broadly applicable to the
park and recreation field, and may be
	

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Parks & Recreation

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April 2016 - Parks & Recreation

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