April 2016 - Parks & Recreation - 24

Research Update

munity. For example, numerous programs, facilities and events offered
by park and recreation agencies
have become tools to generate revenue within the community. Sport
tourism (i.e., traveling to another
place to engage in or watch sport)
was mentioned as having a powerful
economic impact on the communities. Local residents and businesses
were likely to support investment
in parks and recreation if they saw
economic benefits from these investments. Leaders interviewed for this
study communicated the economic
impact the facilities sponsored by
capital growth have had on their
communities. For example, independent analysis showed that Greenville
County Parks, Recreation and Tourism (GCPRT) generated more than
$10 million in economic impact
across the county in 2012 (http://
greenvillerec.com/wp-content/up22	 Parks & Recreation

Strategic planning
and evaluation to help
guide growth efforts is
essential to successfully
securing funding.
loads/2012/09/TRAC- Plan-2011Update.pdf). Similarly, the city of
North Augusta hosts the annual
Nike Peach Jam basketball tournament, an elite men's and women's
basketball showcase that generates
more than $4.5 million for the local
community, and generates positive
press through coverage by ESPN and
other outlets. The continued success
of the event over 20 years has led to
increased funding for facility development and improvements.

| A P R I L 2 0 1 6 | W W W. PA R K S A N D R E C R E AT I O N . O R G

(2) Nurturing Public Support: Another key to successful financing
was the development and centrality
of public support. As mentioned in
the previous strategy, community
support is the key to getting financing and continuing to grow. For
example, the 2006 study, " Public
Response to Park and Recreation
Funding and Cost-Saving Strategies:
The Role of Organizational trust and
Commitment, " published in the
Journal of Park and Recreation Administration, found that park and
recreation administrators who took
actions to build trust and demonstrate commitment were able to expand funding beyond just taxes. All
of the leaders interviewed indicated
they intentionally and strategically
worked to build community support by nurturing relationships with
nonprofit " friend " organizations,
boards, private citizens and part-



April 2016 - Parks & Recreation

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