April 2016 - Parks & Recreation - 26

Research Update
nerships. All mentioned they were able to build trust because the park and recreation agencies used capital funds
responsibly in the past.
(3) Strategic Planning and Assessment: Strategic planning and evaluation to help guide growth efforts is essential to successfully securing funding. Interviewees stated
that in order to use capital funds in a responsible way,
they needed to conduct research to assess community
needs and to evaluate current facilities, programs, policies and employees. Interviewees consistently mentioned
how they used frequent needs assessments to determine
interests in the community. This information was then
used to determine growth and development. Interviewees emphasized that it is important to deliver on strategic
planning efforts. For example, Gwinnett County, Georgia, makes all its key financial decisions and develops

Interviewees often mentioned that
the trust created through delivering
on their plans was essential to
establishing a positive image within
the community.
partnerships based on a strategic plan. Directors and key
staff noted that they were successful in delivering on their
strategic plan. Rock Hill obtained funding to develop the
" Rock Hill Outdoor Center Greens, " a multiuse athletic field designed for passive and free-play activities, as a
result of public input stating that there was not enough
space in the city for residents to throw a Frisbee, fly a
kite or kick a soccer ball. Interviewees often mentioned
that the trust created through delivering on their plans
was essential to establishing a positive image within the
community. This trust was viewed as a major asset for
gaining needed economic capital for future projects.
(4) Adopting an Entrepreneurial Approach: Successful
agencies in South Carolina found ways to generate revenue through creative and innovative strategies. Examples include the Charleston County Parks and Recreation
Commission's dog-themed events with music and beer
sales, as well as Rock Hill's velodrome facility, developed in a former industrial area that is now changing to
a shopping and residential area. The city leadership cap24	 Parks & Recreation

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April 2016 - Parks & Recreation

Table of Contents for the Digital Edition of April 2016 - Parks & Recreation

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