April 2018 - Parks & Recreation - 62

NRPA Update

'Meet Me at the Park' Update

RPA is once again partnering with The Walt Disney Company - including Disney|ABC Television and ESPN - to celebrate Earth Month by
helping to fund local park improvement projects in 16 U.S. cities. In addition, NRPA and Disney will collaborate with recreation agencies in all
50 states on a healthy living program that seeks to increase access to play and physical
activity for kids and families.
From April 1 to April 30, the public will
have the opportunity to vote daily online at
www.nrpa.org/disneymeetmeatthepark for
one of three projects in 15 select cities to receive $20,000 in grant funding. Voters can
also nominate a city to be entered for the
chance to receive a $20,000 grant that will
be used to support a local park within that
community. In addition to the one nominated city, the other cities participating in the
Meet Me at the Park campaign are
* Austin, Texas
* Fresno, California

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New York, New York
Brevard County, Florida
Hartford, Connecticut
Orlando, Florida
Charlotte, North Carolina
Houston, Texas
Philadelphia, Pennsylvania
Chicago, Illinois
Los Angeles, California
San Francisco, California
Durham, North Carolina
Miami, Florida
Seattle, Washington

When voting concludes at the end of
April, the park project with the most votes
will receive $20,000 in grant funding. Similarly, the city with the most nominations
will also receive $20,000. These projects
include activities, such as environmental education programming, improving
trails, and refurbishing playgrounds or
soccer fields. In 2017, more than 300,000
people were impacted by the Meet Me at
the Park Earth Month campaign.
To learn more about Meet Me at the Park
and the Earth Month campaign, visit www.
nrpa.org/disneymeetmeatthepark.

NRPA in the Winners' Circle

RPA's Marketing and Communication's team experienced its
own March Madness this year,
securing several awards for marketing
campaigns and Parks & Recreation magazine last month.
At the beginning of the month, NRPA
was honored with two gold and four silver awards in Association TRENDS' 2017
All-Media Contest, where our work was
selected from among nearly 300 entries
in the association publications contest.
The TRENDS All Media Contest is an
annual competition, held exclusively for
associations, recognizing the most creative and effective communication vehicles
developed in the industry over the prior
year. Out of a possible 23 categories, each
of which is judged by a panel of experts,
NRPA received the following awards:
* Membership Promotion Campaign -
Gold Award
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Parks & Recreation

* Conference Promotion Package -
Gold Award
* Monthly Trade Association Magazine
- Silver Award
* Social Media - Silver Award
* eLearning & Live Training - Silver
Award
* Best New App - Silver Award
Next up was the PR News 2018 CSR
& Nonprofit Awards, honoring the best
corporate social responsibility and nonprofit communications initiatives. The
winners are judged on the impact of the
communications campaigns they've led
in the past 18 months and on the positive influence they've had on society at
large. NRPA received the 2018 PRNews
Nonprofit Award for Digital PR and
Marketing for the Meet Me at the Park
Earth Month campaign.
" NRPA is so pleased to be in the winners' circle this year, as we have been

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for the past three years. We're proud
of the great work our staff has put
into media and communicating with
our members, and we look forward to
building on our success in the coming
year, " says Gina Mullin-Cohen, NRPA
vice president of marketing, communications and publishing.

April 2018 - Parks & Recreation

Table of Contents for the Digital Edition of April 2018 - Parks & Recreation