August 2017 - Parks & Recreation - 77

able you to unleash an app on the web,
social media and similar digital locations that will see what people are saying
about your agency and/or programs and
services, and also determine if the sentiments behind those posts are positive,
negative or neutral.
AI Text Readability Analysis: This tool
can be used to ensure that your marketing copy is extremely accessible or,
conversely, appeals to a more discriminating audience.
AI Gender Analysis: Whether it's soaring praise or withering criticism, this tool
will enable you to determine who's behind posts about your agency and whether that person is male or female.
AI Dashboard Maker
One of AI's notable characteristics
is its ability to retrieve data from all
corners of the web and then package
it in easy-to-understand graphic dashboards.
Qlik (www.qlik.com/us), for example, enables you to develop AI dashboards that can monitor dozens, hundreds, or even thousands of websites
and/or web properties across cyberspace, and then retrieve all that data for
instant analysis.
With Qlik, you can compare and contrast the performance of all your websites in terms of clicks, visits, purchases,
successful calls-to-action and more. Plus,
the software promises to bring back associations and insights you may not have
thought to consider. Similar products
include Metric Insights (www.metricinsights.com/how-it-works/) and Tableau
(www.tableau.com/).
AI Self-Designing Websites
Not all of us are Da Vincis in the making but, fortunately, with Grid (https://
thegrid.io) or Wix (www.wix.com) -
online services that will auto-design a
website for you - that doesn't matter

To spur AI innovation, Google is offering select AI researchers free cloud access to its machine
learning computers.

anymore when it comes to designing
your online presence.
With Grid, you simply upload the content you want on your website - text,
images and video - and the service does

'It is inevitable that within
five years most businesses
and agencies will host
some sort of AI tool.'
the rest, placing everything just where it's
supposed to go. Once all of your components are in place, you have the ability to
tweak the resulting design.
In the same way that there now
seems to be an app for everything, very
soon there may be AI software for everything, from software that can find

personality matches between your department's customer service reps and
your customers, to software that analyzes every single email your employees send or receive from the outside
world and then studies those emails for
telltale signs of trouble ahead, such as
potential lawsuits.
Michael Black, director of parks and
recreation in Ashland, Oregon, makes
the following statement about the coming age of AI: " Over the next five years,
we believe the use of artificial intelligence in parks and recreation will increase as organizations find ways to reduce labor costs and utilize technology
to create a more enjoyable experience
for park users, and as an opportunity for
organizations to gather data. "
Joe Dysart is an Internet Speaker and Business
Consultant based in Manhattan (joe@joedysart.
com).

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August 2017 - Parks & Recreation

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