December 2009 - Parks & Recreation - 53

" NRPA must be fluid and flexible if
we are serious about accomplishing
our mission, " NRPA Chief Executive
Officer Barbara Tulipane said in the
opening general session. " This means
that we must have the courage to
look at ourselves and determine if this
is the best way to move forward or
consider new ways. "

general public, an organization that engages young people, and finally an organization that Congress looks to for
leadership and results. "
Tulipane encouraged Congress attendees to stay in touch and engaged
with NRPA and offered the association's
revamped Website as the best way. " It's
a work in progress... and it won't be
" just " a website-it will be our information center, our research repository, our
networking site-where you can share
best practices, debate issues, present
new ideas-and our online university. It
is our face to the public, but it is so much
more. It's a powerful tool but only if we
use it. "
In keeping with the Congress theme,

Looking to the Future, opening session
keynote speaker Jim Carroll did not disappoint. The Canada-based futurist built
his address around key themes and issues likely to confront the field of parks
and recreation in the next 10 to 15 years.
Carroll encouraged the packed convention hall to think in terms of " transformation. " Quoting media entrepreneur
Rupert Murdoch, Carroll said it would
not be size that determined the success
of organizations in the future but instead,
speed. Other trends Carroll advised attendees to be aware of included: healthcare (we'll be treated for the conditions
we're likely to have before they set in),
hyper connectivity (mapping, body sensors, and sports equipment), Next-Gen

re-engagement, fragmentation (the result of a faster, more connected world that
will shape sports, recreation, and hobbies), re-defined communities (society's
big problems will be solved locally), water/energy/environmental conservation
issues, demographics (think baseball diamonds that evolve into cricket pitches),
workforce trends (Gen Y has a radically
different set of job expectations than its
predecessors), and gaps in expectations
(expect a disconnect between what the
public wants and what it can afford).
Other key highlights from Congress
2009 included two large awards programs-Gold Key and National-and
numerous educational sessions focusing on the environment, leadership,
marketing, and programming. Open

More than 400
exhibitors provided
one-stop shopping for
eager parks and recreation
administrators.

	

www.NRPA .ORG

DECEMBER 2009

Parks & Recreation	

51



December 2009 - Parks & Recreation

Table of Contents for the Digital Edition of December 2009 - Parks & Recreation

December 2009 - Parks & Recreation - 1
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