December 2010 - Parks & Recreation - 52

N R PA I N A c t I o N

CONGRESS WR AP-UP

fully	Connected
NRPA Congress & Exposition Exceeded Expectations

I

T WA S A L L A BOU T " Connecting
Communities, " and the 45th annual
NRPA Congress & Exposition did not
disappoint. Close to 7,000 professionals,
citizen advocates, and exhibitors attended the October 22-29 event in Minneapolis, Minnesota, where nearly every
session and presentation addressed
the central theme of the essential and
unique services provided by the field of
parks and recreation.
In a variation on the annual state
of the NRPA session, the association's
three key leaders-Chair Lois Finkelman, President Elizabeth Kessler, and
CEO Barbara Tulipane-shared the
stage in an informal discussion of the
accomplishments and challenges of the
past year, as well as innovations and the
outlook for the future. Much of their discussion centered on the re-balancing of
the emphasis placed on the NRPA mission. Finkelman explained the 1965 creation of the NRPA that brought together

48	 Parks & Recreation

DECEMBER	2010

philanthropic and professional groups
into a hybrid model with a dual mission.
" NRPA is far more relevant than it
was even 20 years ago, chiefly because
its focus was inward, " Finkelman said.
" We're now pursuing outward citizen
initiatives, and we're not spending time
on governance. "
Kessler expanded on that thought,
adding that because of the tough economy, the field is looking at a " new normal. " She said the field had become one
of specialists and in the changed environment, needs to be one of generalists.
" Parks and recreation is our core, but we
just have to approach it differently. "
In discussing her fi rst two and onehalf years as chief executive officer, Tulipane said she continues to be impressed
at the size and scope of the field. The industry's $730 billion contribution to the
national economy, the 6.5 million jobs it
has created, and the one million meals
it serves annually to disadvantaged

www.NRPA .ORG

people " makes it possible to talk to Congress. So, how can we do better? "
" Get out-and not just to speak to ourselves, " Kessler responded. " We need to
[also] connect with our partners. "

Keynote Address: Innovation in Hard
Times
Scenario planning expert, Dr. Roch Parayre provided ample insight into making the most of the current difficult
economy. Citing his study of companies
that have prospered over the centuries,
Parayre listed four key reasons: conservative fi scal philosophies and low debt
leverage, deeply embedded values, excellence at anticipating trends, and a
willingness to experiment at the edges
of their core functions.
" If the rate of change outside your organization is less than what's outside,
then you are living on borrowed time, "
Parayre said.
His calls his primary approach to



December 2010 - Parks & Recreation

Table of Contents for the Digital Edition of December 2010 - Parks & Recreation

December 2010 - Parks & Recreation - 1
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